Wen, Chue Kar; Shan, Lom Hui; Adeline, Y. L.; Chin, Thoo Ai
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
The influx of Artificial Intelligence (AI) into Marketing has been surging in recent years in various disciplines of Marketing, however the research are only limited to macro-level analyses. Academic criticisms have been ...