Abid, Muhammad Farrukh; Siddique, Junaid; Gulzar, Amir; Shamim, Amjad; Dar, Imran Bashir; Zafar, Aimen
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
Marketing is about customer management. In todays' competitive market environment, where market offerings are far more complex, and customers' interfaces are far broader, marketing has become increasingly tactical and lost ...