This research paper aims to explore and understand the contextual factors that have significant impact on the use of innovative manufacturing practice like Just-In-Time (JIT) in the tyre industry. This system is used to ...

All paint companies today offer complete range of products for consumers as local ventures due to high import tax imposed by the government for importation of paints. On the ground of rapidly increasing demand for the ...

By this empirical study it was aimed to investigate into the factors that affect the success or performance of foreign financed community based development projects in Sri Lanka. Out of the 548 existing project implementing ...

more and more fierce competition in today’s business, require the companies to investigate the influencing factors to their businesses. It is an attempt to develop knowledge and conduct the research in a meaningful and ...

This study investigates the reflections of country of origin image on consumers brand equity with regard to the Sri Lankan University Students in purchasing toothpaste. The research problem of the study is to check the ...

This study examines the study on impact of merchandising on maintaining the long term relationship with the retailer (With special reference to apparel sector in Sri Lanka). Margin maintenance, merchandising support and ...

In the present business environment, marketers are using different kinds of promotion tools to achieve the organizational communication goals. Companies spend millions of money on developing promotion tools but only very ...

This study focuses on how current marketing- branding strategies incorporate various aspects of social media to positively affect consumer loyalty to a brand. Within the past few years, social media has become an increasingly ...

Customer satisfaction with a company’s products or services is often seen as the key to a company’s success and long-term competitiveness. In the context of a service industry, customer satisfaction is often viewed as a ...