Browsing by Author "Saxena, Sanjive"

Now showing items 1-3 of 3

Changing Consumer Behavior During Pandemic: Going Beyond Normal for Business Sustainability

Saxena, Sanjive (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The pandemic has significantly transformed the means and mechanisms for carrying out business operations. For example, it has re-defined business models by forcing business units to embrace technology and attune their ...
Ecommerce Business Operations: Going Beyond Normal through Knowledge Management

Chopra, Ankita; Joshi, Navneet; Saxena, Sanjive (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The fusion of technology and ravaging pandemic has forced business units to move beyond the normal by the application and management of requisite knowledge needed to run business and to manage the customers. With the ...
Going Beyond the Normal: What it Means to be an Entrepreneur During Pandemic

Saxena, Sanjive; Seth, Sunny; Jyotsna (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The COVID pandemic jolted the world from deep slumber by forcing business units to move beyond self-defined normal and embrace, adopt and create a new normal instead. In other words, broaden the horizon of business world. ...

Search Digital Repository