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Browsing by Author "Sathana, V."

Browsing by Author "Sathana, V."

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  • Innovative Marketing Strategy for (MSMEs): Scale Development and Validation 
    Sathana, V.; Velnampy, T.; Rajumesh, S. (International Conference on Business and Information (ICBI – 2019), [Entrepreneurship & Small Business Management], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    Small and Medium Enterprises (SMEs) play a prominent role in the growth and development of a nation. Accordingly, this study intends to develop a scale to measure innovative marketing strategy in MSMEs in Sri Lanka. In the ...
  • Problems and Challenges Associated with Value Addition: With Special Reference to Coconut Based Productions in Jaffna District. 
    Sathana, V. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Coconut is one of the major sources of Jaffna District. It has the greatest prospects for growth and development. The coconut based producers have been facing huge problems. Value addition of each aspect of coconut based ...

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