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Browsing by Author "Niwunhella, H."

Browsing by Author "Niwunhella, H."

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  • A Behavioural Model to Assess the Risk Perception and Behaviour of Individuals in Investment Decisions 
    Mendis, M.N.M.Y.; Peter, S.; Niwunhella, H. (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    Risk behaviour is the controlled conduct of people in contexts with uncertainty, where there is a possibility of the outcome received deviating from the outcome expected. As any kind of investment bears a certain proportion ...
  • A Model To Determine Factors Influencing the Decision-Making Process of Consumer Online Purchasing in Sri Lanka 
    Wickramasinghe, D.M.; Peter, S.; Niwunhella, H. (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    There are a wide range of products and services available online where the consumers can conveniently shop anytime from anywhere in the world. Despite the steady growth in e-commerce over the past few years, the rate of ...
  • Model to Grab the Digital Natives’ Purchasing Behaviour 
    Nadeesha, K.; Suren, P.; Niwunhella, H. (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    Generation Z is considered to be the most puzzling consumers as they appear to behave as tech-savvy and educated users of technologies in the marketplace. These digital natives are predicted to account for around 40% of ...
  • Personality Trait Model to Assess Creditworthiness 
    Mawela, M.R.T.D.; Peter, S.; Niwunhella, H. (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    Despite the fact that financial institutions evaluate the creditworthiness of loan applicants a significant number of them fail or fall behind on their promised payments. While in some cases, this could be due to unforeseen ...

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