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Browsing by Author "Nascimento, S.P.R."

Browsing by Author "Nascimento, S.P.R."

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  • Nascimento, S.P.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Marketing in the book industry has followed the same strategies. Digital marketing has scarcely been used by companies such as the Portuguese bookstore franchise Bertrand. Bertrand is one of the oldest bookstores in the ...

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