Nadeesha, K.; Suren, P.; Niwunhella, H.
(International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
Generation Z is considered to be the most puzzling consumers as they appear to behave as tech-savvy and educated users of technologies in the marketplace. These digital natives are predicted to account for around 40% of ...