In last few years the Sri Lankan mobile phone market has witnessed a sustainable growth and rapid change globally as well as domestically. This study was carried out to investigate the factors affecting on the brand loyalty ...

Brand loyalty and customer satisfaction is a broad concept which has a higher weight when it comes to surviving in the current turbulent environment. Organizations use different tactics to differentiate them with their ...

The research was conducted to understand the qualitative factors effect on customers when they are selecting a paint’s brands. So this was to identify the psychological behavior of customer’s when selecting a paint’s ...