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Browsing by Author "Karunaratna, A.C."

Browsing by Author "Karunaratna, A.C."

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  • Are Loyalty Programmes Really Worth in the Mobile Phones Services Industry? 
    Karunaratna, A.C.; Wijesundara, T.R. (2011)
    The marketers face a huge challenge on how to retain their existing customers due to entrance of new competitors both from local and international arena. To retain customers, their needs, and wants should be successfully ...
  • DEVELOPMENT AND EVAPORATION OF CUSTOMER LOYALTY: A NEW CONCEPTUAL MODEL. 
    Karunaratna, A.C.; Kumara P.A.P.S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Customer loyalty has become a strategic tool in the highly dynamic and competitive business context. Due to the magnitude of its impact, loyalty is treated as the new mantra for sustained growth and profitability of the ...

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