Browsing by Author "Imam, Hassan"

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Impact of Pester Power and Cultural Factor on Parental Buying Decision

Danish, Tamoor; Amin, Azeem; Imam, Hassan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Pester Power is an ability of children to persuade their parents to buy things by asking them constantly until they agree. Marketers adopt this unique concept to attract youngsters for selling their products particularly ...
Unpacking the Relationship between Social Media Marketing Activities/Practices and Purchase Intention. Role of Perceived Brand Community Character, and E-Commerce Quality

Umair, Muhammad; Amin, Azeem; Imam, Hassan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Brand communities are the power hub for companies. The consumer participates in online communities to get certain benefits. Companies create a brand, and online brand communities can help maintain long-term loyalty with ...

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