Sumanapala, S.D.A.; Gunarathna, K.M.L.M. Manjula; Kodithuwakku, D.S.
(Faculty of Management Studies, Rajarata University Sri Lanka, 2023)
Tourism is strategically important industry to Sri Lanka's economy, serving as the nation's third-largest export earner and contributing 10.3% to the total GDP (Central Bank of Sri Lanka CBSL, 2019). With positive global ...