Francis, A.M.; Eldose, A.; Anjitha, G.; Athira, E.H.; Neethu, R.; Pooja Khosh, M.; Thamburu, S.
(9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
An advertisement plays a vital role in the purchasing behavior of every customer. It also
influences the consumption pattern of customers. The main purpose of this study is to find out
the predictor importance of deceptive ...