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Browsing by Author "Chin, Thoo Ai"

Browsing by Author "Chin, Thoo Ai"

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  • Artificial Intellegence and Porter's Five Forces: An Integration 
    Wen, Chue Kar; Shan, Lom Hui; Adeline, Y. L.; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The influx of Artificial Intelligence (AI) into Marketing has been surging in recent years in various disciplines of Marketing, however the research are only limited to macro-level analyses. Academic criticisms have been ...
  • Designing Social Media Brand Communication Strategies to Enhance Brand Equity of an Electronic Components Retailer 
    Chin, Thoo Ai; Syapri, Fitri Nurliza; Sulaiman, Zuraidah; Shan, Lom Hui (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Social media is booming massively, and it has become part of billions of people's daily live around the world. Hence, many firm use social media platform to reach out to bigger audience and increase brand equity. In Malaysia, ...
  • Digital Wallet Adoption During Covid-19 Pandemic 
    Wan Qi, Lee; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Omni-present internet access manipulates the current digital transformation. Electronic wallet or e-wallet payment is one of the transformations that has reshaped the traditional payment methods and changed consumers' ...
  • E-Service Quality of Online Banking and its Influence on Customer Satisfaction: The Case of Bank Islam Malaysia Berhad (BIMB) 
    Azman, Nur Fazira; Mas'od, Adaviah; Chin, Thoo Ai; Sulaiman, Zuraidah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Currently, customers are highly supportive in adopting technological innovations, particularly during this pandemic of Covid-19, as they will have a higher belief and dependency in many online transactions. Online banking ...
  • Effect of Reference Price toward Customer Purchase Intention on Frozen Food: A Case Study at Restaurant Vegetarian 
    Qing, Teo Kar; Mas'od, Adaviah; Sulaiman, Zuraidah; Chin, Thoo Ai; Zakuan, Norhayati (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Reference price is defined as the price assumption needed to pay by customers by referring to the actual price of the products. Reference price can be appeared in terms of internal (memory-based) or external (stimulus-based). ...
  • The Effect of Supply Chain Risk Management Practices on Supply Chain Resilience and Performance 
    Min, Liu; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In recent years, the length and complexity of supply chains have increased significantly due to the acceleration of globalization, changes and uncertainties in industry, market, and economic trends. The trend has made many ...
  • The Effect of Supply Chain Risk Management Practices on Supply Chain Resilience and Performance 
    Min, Liu; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In recent years, the length and complexity of supply chains have increased significantly due to the acceleration of globalization, changes and uncertainties in industry, market, and economic trends. The trend has made many ...
  • Extended Theory of Planned Behavior for Green Purchase Intention 
    Wei, Loh Shi; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The rapid population growth with increased economic development and technological progress has provided more conveniences to human lives but also posed many challenges to the environment such as air pollution, climate ...
  • Factors Affecting Online Purchase Intention of Electronic Products 
    Chin, Thoo Ai; Kai, Liew Jing; Muharam, Farrah Merlinda (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Online shopping is very popular nowadays and characterized with convenience, fast and easy. It is so effortless to purchase on the internet since the information, price and reviews about the product can be reviewed on the ...
  • The Impact of Brand Equity on Purchase Intention toward HERMS C Enterprise 
    Qing, eo Kar T; Mas'Od, Adaviah; Sulaiman, Zuraidah; Chin, Thoo Ai; Zakuan, Norhayati (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The evolution of web 2.0 enables people to interact and generate content in video, photo, audio, text, etc., which change the way companies communicate to their customers. Instagram has made it incredibly easy for the ...
  • The Implementation of Social Media Interaction toward Brand Awareness and Brand Image for a Pastry Shop 
    Chin, Thoo Ai; Ying, Yap Kai; Pheng, Hang See; Sulaiman, Zuraidah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Covid-19 has wide-ranging effects on e-commerce, technology, business travel and the economy, and has forced the country to close retail stores. Through the pandemic, the usage of online retail applications and e-commerce ...
  • Implementing Social Media Efforts and Engagement to Increase Brand Equity and Purchase Intention of a Telecommunication Service Provider 
    Chin, Thoo Ai; Ying, Lim Seow; Muharam, Farrah Merlinda; Farrah, Merlinda (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Nowadays, telecommunication is an important component of the modern lifestyle and has a significant impact on economic development. However, Covid-19 pandemic has shattered every industry in Malaysia including the ...
  • Investigate Website Quality and E-Trust for Online Booking Implementation 
    Chin, Thoo Ai; Segaran, Subhass Sandran; Sulaiman, Zuraidah; Mas'Od, Adaviah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Booking services has been gaining popularity among various industries in the recent years due to rising importance in offering services to consumers in a convenient way. Website has been playing a crucial role in developing ...
  • Marketing Mix Strategies to Increase Purchase Intention of a Plumbing and Maintenance Service Provider 
    Chin, Thoo Ai; Azman, Muhammad Faiz Bin; Mas'Od, Adaviah; Zakuan, Norhayati (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Now, the service industry has impacted by the Covid-19 pandemic with low purchase intention. Company A is sole proprietorship company that provides a service in all aspects of plumbing and installation of pipes. The company's ...
  • Marketing Remedies to Increase the Purchase Intention of a Robotics Academy Centre 
    Chin, Thoo Ai; Quan, Woon Zeng; Tat, Huam Hon; Shan, Lom Hui (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Malaysia has transformed the education system by launching the Science, Technology, Engineering, Mathematics (STEM) education and implemented the STEM in all schools in Malaysia at the beginning of 2017. Through exposure ...
  • Measuring Customer Satisfaction for Courier Services Using SERVPERF: A Case Study of Ninja Van 
    Saim, Siti Amira; Mas'od, Adaviah; Chin, Thoo Ai; Sulaiman, Zuraidah; Zakuan, Norhayati (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Customer satisfaction is a metric that evaluates how satisfied customers are with a business's products, services, and capabilities. Information on customer satisfaction, such as surveys and ratings, can aid a firm in ...
  • The Mediation Impact of Supply Chain Risk Management on the Relationship between Supply Chain Integration and Supply Chain Performance 
    Duoming, Huang; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In recent years, the supply chain has become increasingly globalized. Driven by low cost, companies are encouraged to move to a global sourcing and manufacturing model. Therefore, many global supply chains are used to ...
  • Mobile Users Information Privacy Concern in Malaysia: Extended Ducoffe Advertising Value Model 
    Shan, Lom Hui; Chin, Thoo Ai; Yeik, Koay Kian; Sin, Tiong Jia (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Short message service (SMS) advertisement has emerged as one of the fastest growing advertising mediums in Malaysia. This has prompted the banking industry to use SMS for advertisements to conveniently and effectively ...
  • The Moderating Effect of Celebrity Endorsement on the Relationship between Browsing and Impulse Buying Behavior 
    Yanzhou, Wu; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    With the improvement of the information technology, the online shopping and livestreaming are well accepted by many consumers. Livestreaming have attracted many users in China. In 2020, China's live broadcast e-commerce ...
  • Perceived Enjoyment, Impulse Buying Tendency and Gamification Factors in E-Commerce Sites 
    Kadir, Muhammad Farhan Izzuddin Abd; Sulaiman, Zuraidah; Chin, Thoo Ai; Mas'od, Adaviah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    With the booming of online shoppers in Malaysia, more e-commerce players such as Shopee and Lazada, are taking a step further to improve their platforms in gaining more customers. As such, many initiatives have been taken ...

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