Athukorala, W. A. V. D. K.; Wijenayake, S. I.
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)
Today, almost all the companies irrespective of their size, scale, or scope are using social media platforms to reach their target audience. Main reasons of using social media are to make awareness of the brands and educate ...