Browsing by Author "Amin, Azeem"

Now showing items 1-3 of 3

Impact of Pester Power and Cultural Factor on Parental Buying Decision

Danish, Tamoor; Amin, Azeem; Imam, Hassan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Pester Power is an ability of children to persuade their parents to buy things by asking them constantly until they agree. Marketers adopt this unique concept to attract youngsters for selling their products particularly ...
Unpacking the Relationship between Social Media Marketing Activities/Practices and Purchase Intention. Role of Perceived Brand Community Character, and E-Commerce Quality

Umair, Muhammad; Amin, Azeem; Imam, Hassan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Brand communities are the power hub for companies. The consumer participates in online communities to get certain benefits. Companies create a brand, and online brand communities can help maintain long-term loyalty with ...
Utilitarian and Hedonic Satisfaction as Drivers of Consumer Repurchasing Behavior: The Mediating Role of Overall Satisfaction

Ali, Mazher; Amin, Azeem (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Technological advancement and globalization blur the industrial and regional boundaries of the businesses, and many firms shift their businesses from the traditional style to ecommerce business to generate profits more ...

Browsing by Author "Amin, Azeem"

Browsing by Author "Amin, Azeem"

Search Digital Repository

Browse

All of DSpace

My Account