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Browsing by Author "Abarajithan, J.W."

Browsing by Author "Abarajithan, J.W."

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  • Abarajithan, J.W.; Abarajithan, A.N. (Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2014)
    Organizations are studying their existing and potential customers when developing marketing strategies or programmes in order to assure that customers are satisfied comparatively better than they would be satisfied by their ...

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