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Browsing by Author "A, Malathi"

Browsing by Author "A, Malathi"

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  • A, Malathi; Jaidev, Uma Pricilda; P, Ganesan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In today's digital ecosystem, effectively capturing the attention of consumers is not an easy task. Millions of websites, many applications, and digital properties are being viewed across various channels every day. Using ...

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