Khan, Saira Parvez; Khan, Rabeel; Khan, Maria; Ammar, Muhammad; Asif, Ozair; Moazzam, Muhammad
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
This study focuses on investigating the measurable drivers of consumer purchase intention for electric motorcycles in Pakistani consumer market. This study has implications on understanding the bargaining power of emerging ...