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Browsing by Author "Chin, Thoo Ai"

Browsing by Author "Chin, Thoo Ai"

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  • Roles of Motivation Opportunity Ability (MOA) Theory and Regulatory Focus Theory on Sustainable Apparel Purchase Intention 
    Hasbullah, Nornajihah Nadia; Sulaiman, Zuraidah; Mas'od, Adaviah; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Recent decades have witnessed the notably high demand for fashion that led to the emergence of mass production of apparel. Fashion consumers have begun to excessively crave goods at low prices, yet with exceptional quality ...
  • Social Media Influencer and Consumers' Pro-Environmental Behavior in Social Commerce Platform 
    Sugiran, Hanis Syuhada Ahmad; Sulaiman, Zuraidah; Mas'od, Adaviah; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The rise of plastic waste in the world today is at a worrisome level. Therefore, leveraging the growth of social media influencers in social commerce platforms allows businesses and organizations to creatively and convincingly ...
  • Social Media Marketing Strategies to Enhance Brand Passion and Purchase Intention of a Bakery Supply Shop 
    Chin, Thoo Ai; Ibrahim, Noviani; La, Lee Yoke; Tat, Huam Hon (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Due to Covid-19 pandemic, the new norm of retailing environment and consumer behavior has increased the usage of the Internet and social media drastically. Therefore, social media communication is very important in the ...
  • Social Media Marketing Strategies to Increase Purchase Intention of a Kindergarten 
    Chin, Thoo Ai; Chin, Goh Hui; Mas'Od, Adaviah; Sulaiman, Zuraidah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Businesses nowadays are facing competitive dynamics. Thus, digital technology or digitalization is an integral part to increase businesses' online presence. Due to the Covid19 pandemics, the kindergarten is facing the ...
  • Sustainable Supply Chain Initiatives for Reverse Logistics and Sustainability Performance in Chinese Manufacturers 
    Kaihan, Yang; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The manufacturing sector is a cornerstone of the economy in China. According to the World Bank report, the value added (% of Gross Domestic Product) of manufacturing industry in China was reported at 26.18 % in 2020. ...

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