Browsing by Author "Zakuan, Norhayati"

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Effect of Reference Price toward Customer Purchase Intention on Frozen Food: A Case Study at Restaurant Vegetarian
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Qing, Teo Kar; Mas'od, Adaviah; Sulaiman, Zuraidah; Chin, Thoo Ai; Zakuan, Norhayati
Reference price is defined as the price assumption needed to pay by customers by referring to the actual price of the products. Reference price can be appeared in terms of internal (memory-based) or external (stimulus-based). Customers tend to act sensitively as the reference pricing can change their perception of its value. On the other hand, food prices increase faster than average inflation globally with the start of Covid-19 pandemic. Therefore, the price of a customer willing to pay for products and services depends on its utility. In this study, researcher aims to examine the effect of reference price including price history, store visit history, customer characteristics, store environment and product category on customer purchase intention. Quantitative method was conducted by distributing 110 set of online questionnaires through Google Form. Target respondents will be selected from the individuals who have the buying experience at Restaurant Vegetarian S.I Jin Wei by using the purposive sampling technique. Researcher will convert all the data collected from respondents into SPSS computer software for data analysis to obtain the findings. To conclude, all these findings will definitely enhance customer purchase intention and improve the understanding among sellers and buyers on customer needs and wants.
The Impact of Brand Equity on Purchase Intention toward HERMS C Enterprise
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Qing, eo Kar T; Mas'Od, Adaviah; Sulaiman, Zuraidah; Chin, Thoo Ai; Zakuan, Norhayati
The evolution of web 2.0 enables people to interact and generate content in video, photo, audio, text, etc., which change the way companies communicate to their customers. Instagram has made it incredibly easy for the business to market and advertise the products. In recent years, the activewear business is expanding as it is a new trend that attracted the eye of people in Malaysia. Activewear has been a popular trend among teenagers and young adults because it associates them with a more comfortable and relaxed lifestyle and better mobility. Since activewear has become a popular trend in Malaysia, a number of domestic companies start activewear businesses in Malaysia, yet the industries face intense competition in the market due to there has a different brand of activewear in the market. HERMS C Enterprise is one of the activewear brand companies in Malaysia and was founded by Hermione Goh. The business is entirely conducted through the Internet, where HERMS C Enterprise utilizes social media to promote and sell its brand to the public. The purpose of this research examines the effect of e-WOM and brand equity on customers' purchase intention toward HERMS C Enterprise. Literature reviews were conducted before analyzing the research topic in order to have a better understanding of how social media dimensions create word of mouth, which is e-WOM and have future knowledge on e-WOM and brand equity influence customers' purchase intention of activewear brands on Instagram. This research would be used convenience sampling, which involves the targeted population of Instagram customers of HERMS C Enterprise. This study were measured using five-point Likert ratings that ranged from "Strongly disagree" to "Strongly Agree". A set of online questionnaire would be utilized in this research and distribute to 120 respondents via Instagram. This research proposes to use sample-to-item ratio to determine the sample size for this research depending on the number of items. Data would be analyzed by using Smart PLS and SPSS software.
Marketing Mix Strategies to Increase Purchase Intention of a Plumbing and Maintenance Service Provider
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Chin, Thoo Ai; Azman, Muhammad Faiz Bin; Mas'Od, Adaviah; Zakuan, Norhayati
Now, the service industry has impacted by the Covid-19 pandemic with low purchase intention. Company A is sole proprietorship company that provides a service in all aspects of plumbing and installation of pipes. The company's sale is affected due to low purchase intention from existing and potential customers. Therefore, the purpose of this study is to look at the effects of marketing mix on plumbing and maintenance service purchase intentions. This is because past research has shown that the marketing mix, which includes the 4Ps (product, price, place, and promotion), increases customer intention. This is a quantitative study in which data is gathered through the use of a survey approach. All of the items were graded on a 5-point Likert scale. This survey uses 150 sample data to study the impact of marketing mix on purchasing intention, and it is sent via Google form. From the findings, this study will propose a marketing plan for Company A of marketing mix for increased purchase intention.
Measuring Customer Satisfaction for Courier Services Using SERVPERF: A Case Study of Ninja Van
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Saim, Siti Amira; Mas'od, Adaviah; Chin, Thoo Ai; Sulaiman, Zuraidah; Zakuan, Norhayati
Customer satisfaction is a metric that evaluates how satisfied customers are with a business's products, services, and capabilities. Information on customer satisfaction, such as surveys and ratings, can aid a firm in determining how to enhance or modify its products and services. The primary goal of any business should be to satisfy its customers. This remains true for business organisations, retail and wholesale businesses, government agencies, service enterprises, non-profit organisations, and every subgroup within a company. To increase customer satisfaction, companies should meet their expectations. The objective of this study is to look at the level of customer satisfaction towards the courier services such Ninja Van. This study uses a SERVPERF model (Tangible, Assurance, Reliability, Responsiveness, and Empathy), and quantitative approach using online survey were disseminated to 100 respondents using convenience sampling method. Statistical analysis using SPSS is used to measure the level of customer satisfaction towards the courier company (Ninja Van) services.