Browsing by Author "Yusof, Norzayana"
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Item The Exploration on the Criteria to Measuring the Human Value in the Cases of Hainan Province in China: An Interpretive Study(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Biyu, Li; Yusof, NorzayanaIn the present era of information and knowledge-based economics, human has been described as the greatest asset for the development of a company. not only talents are pivotal to its innovation, but also are the source of value for an organization. Hence, the use of intangibles such as knowledge and skills of employees received much attention from successful companies. Especially, in the terms of increasing the value of the company, International Integrated Reporting Council (IIRC)'s 2013 framework document provided the reference for encouraging organizations to articulate the role of their human capital by referring to inputs, business activities, outputs and outcomes. The document emphasized the link between the investment to employees and the increasing value of company, thus facilitated the dramatic improvement in internal understanding of strategy and value creation. Nevertheless, the international IR (Integrated report) framework still does not clarify what information companies should disclose related to their human capital so far. It calls for a further investigation on what kind of factors need to be taken into account for recognizing the value to and monitoring the health of human asset. In 2020, as one of the important procedures in the reform and opening strategy, Chinese government has announced plans to establish a free trade zone in Hainan Province. Hainan companies thereupon are going to face many challenges to keep the competitive advantages in the market under this policy. It has been well known that talent is the key to enterprise's success in the market competition. Knowing the value of human asset not only can help managers to allocate the human resource reasonably but also can facilitate the improvement of value creation activities. Hence, there is a need to explore the criteria of measuring the value of human asset for companies of China, especially in Hainan Province. The purpose of this multiple case study was to explore the criteria to measuring the human value in companies of Hainan China and perceived the reasons behind the selected criteria. As the topic about human capital disclosure in integrated report is extremely new and lack of knowledge surrounding the participants, the interpretative study approach was employed in this study. Specifically, open-end interviews were conducted with 8 company managers in 4 companies and 2 experts in the field of accounting and human resource management, to offer insight into how the human value can be calculated and reported in companies of Hainan. The preliminary finding generated 15 themes that showed influences on human value measurement in firms and provided the understanding of what factors Hainan companies might choose to value employees. Meanwhile, why the factors should be selected by those companies also was explained with these themes. The result of this research might include the recommendation for Hainan companies to establish suitable models to record and report the value of their employees. Consequently, the theoretical foundation for solving the problem of clarifying what information companies should disclose related to their human capital can be solid. Besides, this research outputs also can trigger the development of Human resource accounting in the market of China.Item Malaysian Medical Tourism: Weathering the Covid-19 Pandemic(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Yusof, Norzayana; Rosnan, HerwinaThe novel Coronavirus (COVID-19) pandemic has imposed significant and unprecedented impacts in various sectors worldwide. Due to containment measures, the international tourism sector was expected to contract between 45 and 70 percent in just the first half of 2020. Similarly, the health sector is severely affected by the shortage of workforce and hospital capacity. There is also a vast concern on balancing public and private health in light of public interest. Correspondingly, the global medical tourism worth USD87.5 million annually before the pandemic is expected to shrink until at least the end of 2021. As for Malaysia, healthcare travel was expected to earn revenue of MYR2 billion by 2020. However, the plan had to be put on hold due to the current unforeseen circumstances.Additionally, Malaysia Healthcare Travel Council (MHTC) saw a significant drop in revenues by nearly 70 percent. In Malaysia, international health travelers who had been doing treatments, such as oncology, had to pause and resort to advanced drugs not available in their home country. These circumstances thus become the main driving force for medical tourism destination countries and industry players to weather the storm. Hence, this article attempts to understand the impacts of the pandemic on Malaysian medical tourism. Additionally, this article elucidates the current measures taken by industry players in comparison with other countries. This study analyses documents from various sources, including reports by international organisations, newspapers, and journal articles. With the assistance of ATLAS.ti version 9, thematic analysis was conducted, allowing the authors to arrive at emerging themes. Findings show that Malaysia has a fluctuated outlook on health tourism despite the government recognising the industry as a priority export service with a strong potential rebound. Since the beginning of the Movement Control Order (MCO) in 2020, health tourism is expected to rebound by the end of 2021. On the one hand, the government has supported health tourism by allocating MYR 35 million in Budget 2021. On the other hand, given the current Delta variant and spiking new COVID-19 cases when this article is written, the industry is expected to brace for more significant impacts. Thus, the two major counteractive actions by MHTC are seen through technological adaptation of medical services and memorandum of understanding (MOU) with international health committees and hospitals. Mainly, technological adaptation is evident through telemedicine services, including DoctorOnCall' which allows doctors and hospitals to be in the loop of their patients' conditions worldwide. Moving forward, more stakeholders are expected to onboard telemedicine platforms in providing continuous services to medical travelers. Hence, this article contributes to the narratives of Malaysian medical tourism during COVID-19. Findings from this study offer an in-depth understanding of the adoption of technology as a short-term corrective measure in keeping up with continuous services for international patients during the pandemic.