Browsing by Author "Yang, L."

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Regional Concentrations of Cyclic Nucleotides After Experimental Brain Injury
(Journal of Neurotrauma, 1995) Dhillon, H.S.; Yang, L.; Jayawardena, B.M.; Dempsey, R.J.; Prasad, M.R.
Regional concentrations of lactate, glucose, cAMP, and cGMP were measured after lateral fluid percussion brain injury in rats. At 5 min after injury, while tissue concentrations of lactate were elevated in the cortices and hippocampi of both the ipsilateral and contralateral hemispheres, those of glucose were decreased in these brain regions. By 20 min after injury, increases of lactate concentrations and decreases of glucose concentrations were observed only in the cortices and in the hippocampus of the ipsilateral hemisphere. Whereas the cAMP concentrations were unchanged in the cortices and hippocampi of the ipsilateral and contralateral hemispheres at 5 min after injury, decreases were found in the injured cortex and ipsilateral hippocampus at 20 min after injury. The tissue concentrations of cGMP were found to be elevated only in the ipsilateral hippocampus at 5 min after injury. The present observation that tissue glucose decreases in the injured cortex and the ipsilateral hippocampus are consistent with the published findings of increased hyperglycolysis and oxidative metabolism in brain immediately after injury. The present findings that the concentrations of cAMP and cGMP change in the cortex and hippocampus provide biochemical evidence for the neurotransmitter's surge after brain injury.
SUSTAINABILITY MARKETING: INSIGHTS FROM DAOIST WISDOM IN CHINESE EVERYDAY PRACTICES.
(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Yang, L.; FitzPatrick, M.; Costley, C.
This paper urges marketing academics committed to a sustainable future to look outside of the modern industrial ideologies that characterize western societies. Marketing has addressed sustainability issues for more than four decades. However, mainstream sustainability theory in marketing is rooted in industrial ideologies founded on the Enlightenment philosophy. This philosophy promotes a dichotomous worldview that effectively separates people from Nature. Thus, industrial civilization is inherently unsustainable because it promotes an instrumental view of Nature based on the anthropocentricity embedded in the industrial worldview. This paper suggests that accumulated indigenous wisdom of a pre-industrial civilization provides rich insights for industrialized societies to address the compelling sustainability issues the world faces today. Focused on the influence of Daoist philosophy and principles in the everyday lives of ordinary Chinese people, we used the research method of Memory Work to study human-Nature interactions as lived by 26 Chinese participants. Data show that pre-industrial Daoism has a significant effect on the participants’ living habits. As a philosophy centered on human’s relationship to the natural world, Daoism encourages these Chinese participants to connect closely with Nature in their daily routines, through sustainable practices that respond actively and respectfully to their natural environment. We believe such insights from the Daoist guidelines for daily living can make a meaningful contribution to re-visioning ‘sustainability’ in western post-industrial civilization. In particular, these insights provide sound support for the development of new alternative business models such as sustainability marketing.