Browsing by Author "Wimalasiri, R. K. H. S."

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Antecedents of Facebook Updates, and the Role of Personality of Facebook Users in Sri Lanka
(Faculty of Commerce and Management Studies, University of Kelaniya., 2018) Sarathchandra, K. S. H.; Nimeshi, G. K. S.; Ranwala, R. S.; Panditharathne, K. M.; Kaushala, B. A. H.; Wimalasiri, R. K. H. S.; Mallika, M. C. K. H.; Ranasinghe, R. S. L. B.
This study is to prove the impact of different motives in updating Facebook status and role of personality in Facebook updates. Therefore, the study is focus to identify the impact of motive namely validation, communication and self-expression on Facebook status updates while it is examining the moderation effect of individual personality on original relationship. As study is based on the Facebook users, population of the study consist of all Facebook users and based on the convenience sampling method researchers have selected 252 Facebook users in Sri Lanka as the sample of the study. Data were collected from the sample using a researcher developed questionnaire. In order to prove hypotheses and make inferences, regression analysis was employed in the study. Moreover, regression analysis proved that there is an impact from validation, communication and self-expression on Facebook status updates. Further, the relationship between validation, communication and self-expression with Facebook status update is moderated by the extraversion and openness to experience. Based on the inferences of the study, it can be concluded that validation, communication and self-expression act as motives to update Facebook status and the intensity of that motives depend on the personality of an individual.
Factors Influencing Brand Switching in Telecommunication Industry in Sri Lanka: A Study Based on Undergraduates in Sri Lanka.
(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Wimalasiri, R. K. H. S.
Telecommunication industry is an industry which is with fierce competition. This intense competition leads to reduce the market share of mobile service providers in terms of customers. Hence this study is conducted with the purpose of identifying the factors influence the youngsters to move from one brand to another in the telecommunication industry in Sri Lanka. This research was conducted as a cross-sectional survey, and utilized sample frame was undergraduates of university of Kelaniya Sri Lanka. Including Commerce and Management, Science and Arts, 300 undergraduates were captured random sampling method from those faculties as sample subjects and the data were collected by means of a structured questionnaire and the validation is tested under Cronbach alpha test. Multiple regression analysis is used as the key analysis tool to this study after satisfying the required assumptions. The core finding of the study is switching cost and services having a significant impact on brand switching. Promotion factor does not have a significant impact on brand switching. Previous researchers have used various services provided by the mobile service providers as separate independent variables in different conceptual models in many studies.