Browsing by Author "Unnithan, D."

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    Market Orientation of Startups:A Challenge to 'Startup India' Implementation.
    (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Unnithan, D.; Ramanathan, H.
    The much-anticipated 'Start-Up India' initiative was launched to catalyze the growth of entrepreneurship in India. Though the factors like governance issues and challenges from established corporates are mostly highlighted as the hurdles faced by startups on their race to achieve scales, the startup’s own market orientation, a key decider of its future scalability go unnoticed. This paper analyzed the market orientation of interns incubated in Kerala, which was one among the first movers in the startup sector in the country. The researcher adopted one stage cluster sampling method in the study wherein the total population of 39 startups were taken from the 3 natural clusters, incubators under Kerala Startup Mission and their representatives were surveyed and the data was subjected to Exploratory Factor Analysis (EFA) followed by Confirmatory Factor Analysis ( CFA) and weighted means of identified factors. The findings drawn from the study suggests that the startups are low on most key dimensions of market orientations which is a crucial challenge to the success of the startup policy of the country.
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    Students’ Entrepreneurial Intention in the Most Literate State of India: A Perspective on Emerging Environmental Valuations
    (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Unnithan, D.; Ramanadhan, H.N.
    The transformative powers of the contextual environment on the entrepreneurial pursuits of nations had always been awe inspiring for India. With an unprecedented upsurge in startup initiatives in the country, India has also slowly starting pitching itself into the entrepreneurial foray resting its ambition on youth. Realizing the up springing of entrepreneurial intentions among the young in the country, policymakers in Centre as well as States are competing to amass all support elements in the operative environment of students who aspire to be selfemployed and create employment for others. The undulations of this paradigm is well experienced in the most literate state of India - Kerala which has started evaluating and favoring first generation entrepreneurs within families and societies. This paper attempts to analyze whether these evaluations by the environmental components can influence the entrepreneurial intention of students in Kerala. The data was collected from a representative sample of 474 final year students from BTech/MBA courses identified through stratified random sampling across the length and breadth of the state of Kerala. Findings proved that the entrepreneurial intention of students of Kerala is subject to valuations by elements of the closer environment as well as general environment which can have significant effects on policy imperatives in this regard