Browsing by Author "Thilakarathne, R.N.D."

Now showing 1 - 2 of 2

Effectiveness of Communicating Cultural Values of Folk Tales to Children
(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Thilakarathne, R.N.D.
The objective of this study is to identify the Effectiveness of communicating cultural values through folk tales to children (Storytelling). Folk tales content are rich on cultural values and good lessons. Therefore using Folk tales on storytelling to children can used as a media to communicate and inculcate our cultural value's and good lessons to children. In depth understanding of the the role played by folk tales in cultural communication and their symbolic communication methods will help to use folk tales in developing child hood. In order to achieve the objectives, a qualitative analysis was done on the communicating cultural values through telling folktales (storytelling) to children in Sri Lanka. The Primary data were collected and analyzed from the 5 selected Sri Lankan folktales and number of 50 children below 10 years old. After story telling done to them and folk tales listened by children questionnaire related to the cultural values taught in the folk tales asked and answers recorded. Further they were asked to create and present stories based on presented folk tales and evaluated the effectiveness of the outcome of storytelling. Further Qualitative data were gathered from 20 parents and educators by conducting focused interviews and discussions with them. Results from the first shows that folk tales does visual excitement in mind which cause to change the attitudes and develop the creativity with intrapersonal communication in children. Through the cultural communication, children acquired the cultural values and principles of the Sri Lankan society from storytelling of folk tales and it helps to have sound primary socialization within the child. Except above findings, parents participated on the focus interview revealed that they don't have enough time to tell stories to children and they are not entraining children with folktales and hence tend to give electronic devises(Tabs, Phones, Laptops and Etc.) to surf internet to animated fairy tales and cartoons to substitute with storytelling. Accordingly children watch and listen fairy tales and cartoons developed in other country with the values and beliefs of that country rather than watching or listening Sri Lankan folktales.
Usage of Colors in Advertising Industry in Sri Lanka
(Faculty of Graduate Studies, University of Kelaniya, 2015) Thilakarathne, R.N.D.
The objective of this study is to identify the Usage of colors in Advertising Industry in Sri Lanka to understand the role of non verbal communication related to colors for effective branding, advertising, packaging and other creative material use to marketing and sales. In order to achieve the objective, secondary data were collected and analyzed from the TV commercial (25) advertisements (100) and for the objective, interviews and discussions were conducted with 20 marketers and customers. Result for the first objective shows that Color does visual excitement in mind which cause to change the attitudes and develop the brand and advertising awareness easily according to social psychology and intra personal communication. The hue can motivate the customers but it differs to culture to culture. Especially brand color is forced to use same color when advertising a brand. The usage of color depends on target group of brand also. Blue, red, orange and yellow are the most used color in Sri Lanka when branding and advertising. The study shows variety of dark colors has used branding and advertising targeting Tamil population. An understanding of cultural colors and symbolism is essential to anyone doing branding and advertising. These associations with color have been a part of many societies for centuries and you must be aware of both the positive and the negative implications of using particular colors when marketing. The study has found that has used cultural colors effectively six out of ten on Branding and advertising. Others haven‘t identified the importance of using cultural colors for their business. In today‘s agile world effective communication become very difficult task and concept of communication getting changing every day. There are key types of communication as nonverbal and verbal communication In human communication. Due to the invent of the mobile communication and the globalization, the non verbal communication such as color communication is becoming very effective and there for in marketing, advertising and branding color communication is becoming more prominent and most effective way of communication. From the perspectives of using colors in adverting should be brand promoting with perfect idea of a brand in addition to sense of target group customers and competitors. This will help them to achieve brand positioning with beliefs and values.