Browsing by Author "Sumathy, M."

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Consumer Satisfaction towards Smart Ration Cards: A Study on Tirupur District, India
(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2021) Sumathy, M.
Public distribution system has been implementing various initiatives to ensure the proper supply of ration items to the consumers. There have been complaints towards the lack of transparency in the supply of ration items. The stocks are not properly showed and unauthenticated billing of goods is made by the employees and at the same time, consumers are also misusing the ration cards. The paper ration cards already issued have their own challenges. Introduction of smart ration cards has been the only solution for all these challenges. The government has introduced the smart ration cards in the year 2017. Since then, there have been a lot of changes made in the public distribution system. The present study has analyzed the satisfaction of consumers in Tirupur District towards the smart ration cards. The factors influencing satisfaction of consumers towards smart ration cards have been analyzed and the relationship between demographic variables and the factors influencing satisfaction has been discussed in this paper. It was found that the consumers were satisfied with the selected factors influencing satisfaction except the confidentiality of financial transaction of the consumers. Suggestions have been offered for the effective use of smart ration cards as a part of the initiatives of e-governance practices.
Consumers’ Attitude Towards Organic Products: The Moderating Role of Health Consciousness
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021) Rathna, G. A.; Sumathy, M.
During the last years, we have observed that emergent environmental protection along with health concerns which directed the people to choose recent agricultural practices. There is a direct and indirect impact of health consciousness, to analysis the impact on attitude towards organic foods Nagaraj, S. (2021). In this study, health consciousness is taken as a moderating variable because nowadays consumers are facing various diseases like cancer, obesity, diabetes, etc. due to unhealthy food practices followed by consumers. A structured questioner method was used to collect data from 534 consumers, and the data was collected by using a convenient sampling method. To find out the impact of consumer willingness to consume such foods, using regression analysis to find out the consumers' attitude towards organic foods. By using rotated component matrix grouping the variables under Six –factors like Healthy Lifestyle, Healthy Knowledge, Health concern, Medication, Health & nutritious value, Health care & Work schedule. All these variables are considered to be moderating variables. The present study attempts to find out the consumers' attitude towards organic food by using a moderating variable to assess the role of health consciousness.