Browsing by Author "Shamil, Mohamed M."

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    Analysis of Social Distancing Behaviour during the Covid-19 Pandemic in Sri Lanka
    (10th ICME at University of Ruhuna,, 2021) Herath, H.M.T.S.; Shamil, Mohamed M.; Ariff, S.S.
    Drawing on the Protection-Motivation Theory (PMT), this study aims to analyze the influence of perceived health risk on social distancing behaviour and the mediating role of attitude towards social distancing among the residents of Colombo and Gampaha districts of the western province of Sri Lanka. A questionnaire was designed and distributed using online means to collect data. A total of 312 complete responses were received and used for analysis. Our findings show that there is a significant and positive relationship between perceived health risk and social distancing behaviour, and attitude towards social distancing mediates the relationship between perceived health risk and social distancing behaviour. Moreover, our findings also reveal that females are more likely to demonstrate social distancing behaviour than males. Also, females are likely to show a strong relationship between perceived health risk and social distancing behaviour compared to males. A shortfall in response rate is a limitation of the study. This study is among the first few studies to emerge from Sri Lanka to examine the predictors of social distancing behaviour amidst the Covid-19 pandemic. The findings of this study have several implications for public health communication in Sri Lanka.
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    Exploring values, orientation, and motives towards corporate social responsibility: SME owners’ and managers’ viewpoint in Sri Lanka
    (Springer Nature, 2024) Shamil, Mohamed M.; Surangi, H. A. K. N. S.; Mallawarachchi, M. A. D. H.
    The paper aims to explore small and medium enterprise (SME) owners’ and managers’ personal values, orientations, and motives towards corporate social responsibility (CSR) using the stakeholder theory. This study used a qualitative approach aligned with the constructionism philosophy. Ten respondents were purposively approached and interviewed. Thematic analysis was used to analyze and interpret data. Findings showed that SME owners and managers’ values, orientation, and motives influence CSR engagement and explain their nexus. This study gives a unique perception of awareness among SME owners and managers in Sri Lanka about CSR implementation while contributing to the existing area. It is proposed to conduct an in-depth exploration of the complexity in which CSR initiatives are embedded in the SME sectors of developing countries. This study will become a benchmark for other CSR studies.