Browsing by Author "Shamil, M."

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Consumer Characteristics and Supermarket Selection Criteria
(University of Kelaniya, 2007) Shamil, M.; Gajanayake, R.
In Sri Lanka. the intensity of competition among supermarket cl-iain stores has increased. But a vacuum exists on literature and research findings in this particular area of marketing in Sri Lanka. Therefore this study attempts to explore the relationship between consumer characteristics and Supermarket selection criteria in Sri Lanka. Since an abundance of global literature exists on various formats of stores, this study utilizes variables identified in such literature. Previous research has revealed a connection between demographic characteristics and choice of retail format (Carpenter and Moore. 2006 ). Arnold ( 1997) provided empirical evidence that the demographic profile of consumers who shop at the large format stores is different from the profile of the non-shoppers (Baltas and Papastathopoulou, 2003). A field study by Zeithaml (1985) to examine the effects of five demographic variables on supermarket variables revealed that changes in the family unit would drive changes in grocery patronage in the USA (Carpenter and Moore, 2006). Stone (1995) found that demographics of warehouse club members and supermarket shoppers differ significantly (Baltas and Papastathopoulou, 2003 ). Using consumer characteristics as an independent variable should increase our standing on shopper behavior and provide insight to marketers in this field. A questionnaire was developed based on the evidences of literature and undergraduates were used as researches to collect data from shoppers that visited supermarkets in Kiribathgoda between 4. 00 p.m. and 6. 00 p.m. during weekdays and weekends. Data were collected from 1 00 shoppers that visited supermarkets in Kiribathgoda and it reveals that significant demographic characteristics exist among shoppers visiting different supermarket stores.
Examination of the agriculture market information network in Sri Lanka
(University of Kelaniya, 2008) Samarakoon, S.M.A.K.; Shamil, M.
RELATIONSHIP BETWEEN TRANSFER OF TRAINING AND TRAINING EFFECTIVENESS
(Research Symposium 2010 - Faculty of Graduate Studies, University of Kelaniya, 2010) Gunatilake, Varuni; Shamil, M.
Textile and Apparel industry in Sri Lanka has continued to be one of the highest contributors to Gross Domestic Product in Sri Lanka, though it has continued to face significant challenges domestically and internationally. Enhancing productivity and competitiveness is critical for the companies in this industry in the long term, thus companies in this industry have invested significantly to provide training related to work study to increase productivity and this has increased the significance of the work study departments. Therefore this research examines the relationship between transfer of training and training effectiveness in relation to work study related training undergone by employees in work study departments of 15 Board of Investment approved apparel companies in Sri Lanka. The transfer of training variable comprises of work environment, training design and trainee characteristics. Thus the hypothesis of the study is transfer of training is positively related to training effectiveness. A questionnaire was developed to collect data for the study and the questionnaire was distributed among employees of work study departments in 15 Board of Investment approved apparel companies. The 15 companies with the highest export revenue were selected on the basis of export revenues in 2006, 2007 and 2008.124 employees attached to the work study departments responded to the questionnaire. The sample included 4.8% work-study managers, 32.3% work-study executives, 47.6% work-study officers and 15.3% work-study trainees. Linear regression analysis was conducted to investigate the relationship between the variables and the Pearson correlation value was 0.308. This indicates that a positive relationship exist between the two variables though its not significant.