Browsing by Author "Ramanayaka, A.R.N.D."

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Application of Econometrics in Sport: A Probability Estimation of Getting ‘Out’ in ODI Cricket
(Sri Lanka Forum of University Economists (SLFUE), Department of Economics, Faculty of Social Sciences, University of Kelaniya, 2016) Ramanayaka, A.R.N.D.; Semansinghe, W.M.; Ohani, P.A.L.; Wehigaldeniya, W.G.D.S.
The Conceptualization of “Escape” as a Benefit of Recreational Consumption
(2018) Abeykoon, A.M.S.J.P.; Ramanayaka, A.R.N.D.; Senanayaka, R.M.C.A.
This research focuses to conceptualize “escape” as an of recreation consumption. Recreation provides range of benefits. Visitors have their expected level of benefit based the perceived benefit of consumption. As literature shown in the fields of study, visitors expect more “escape” especially when they visit outdoor recreation places. On the other hand, green concept of the natural environment gets more public attention. Management in the field of outdoor recreation has no empirical tools were developed to measure the visiting benefits like “escape” especially in Sri Lankan context. The qualitative approach has been done with thematic analysis to answer the research question. The content of each selected 20 journal articles were coded based on the themes to identify the latent idea of the phenomenon. The analysis of this research revealed the conceptualization of “escape” as a benefit of recreational consumption. These findings reveal that several factors influence for escape. According to that the most influential factors are autonomy, enjoying nature, introspection, social escape and physical escape. Apart from that the factors like self-expression, intellectuality, novelty, reducing tension, sensual enjoyment, cognitive stimulation and relaxation also could be affected. Finally, the paper concludes with suggestion for further research. Accordingly, Escape is a recreation benefit. It is a symptom of psychological pleasure. This can be used to measure SEAPI scale. But this scale is not measured. Accordingly, this research suggests that further How to measure “escape” as a benefit and what are the outdoor recreation consumption index
The Fanaticism of Cricket Fans’ Impact on Brand Recall of Advertised Brand While Cricket Match Being Telecasted
(Reviewing International Encounters 2018,The Research Center for Social Sciences (RCSS), University of Kelaniya, Sri Lanka, 2018) Senanayake, R.M.C.A.; Ramanayaka, A.R.N.D.; Sbeykoon, A.M.S.J.P.
Cricket fans have a doubt when they sit in front of the TV to watch the game .It is about what actually are they watching either match or TV Commercials (TVC .)Therefore, this study was mainly focused to find the impact of “Fanaticism” (FAN) on “Brand Recall” (BR) of products which being telecasted during the cricket match subjectively with L shape (LS) vs Full Frame (FF)2 Secondly, to develop an empirical instrument to measure “fanaticism ”as a latent concept to confirm which type of TVC more impact on BR. This study was based to the hypothesis of FF TVC makes relatively more benefits in terms of BR than LS TVC does. First, exploratory factor analyses (EFA )procedure was used to reduce the dimension on the 58-items in questionnaire . We found statistical evidence to reduce the 58 items in to 43 items which have over 0.7 eigenvalue and over 0.75 Cronbach's Alpha value averagely . Second, data were collected by reduced questioner from 200 respondents who in boy’s hostel of the University. We used Confirmatory Factor Analysis (CFA )approach using Structural Equation Modelling (SEM )procedure for parcel the items with minimum error in each measurement. The IFI (0.918 =FF, .725= LS) value and TLI (0.902=FF, 078= LS) value close to 1 indicates that goodness fit of the empirical model with conceptualized model. On the other hand, RMSEA value is less than 0.8 indicates that close fit of the model in relation to the degree of freedom. The estimated value of each hypothesized relationship of conceptualized models were statistically significant except the relationship between “Attitudinal Loyalty” and indicator called “Q19.5. There is a negative relationship between BR and FAN, on the other hand the negativity is grater with LS TVCs (-0.585) than FF TVCs (-0.472). According to the convergent validity is based on average variance extracted (AVE) and only one construct called “Attribute” is failed to establish as a good construct in the model. This results brake the common acceptation of marketers who pursue their marketing objectives via FF TVCs during the matches
Identifying Motivational Factors Affecting Adventure Sports with Reference to the “Kithulgala Adventure Base Camp, White Water Rafting
(19th Conference on Postgraduate Research, International Postgraduate Research Conference 2018, Faculty of Graduate Studies,University of Kelaniya, Sri Lanka, 2018) Gunawardhana, D.S.R.E.S.; Ramanayaka, A.R.N.D.; Dompelage, P.T.
This study focuses to identify the motivational factors which can effect on white water rafting as an adventure sports. The literature review facilitated to find fifteen motivational factors which effect on the participation of outdoor recreation and adventure tourism such as relaxation, being able to view special and different places, being able to discover new cultures and swim, being able to feel rush, having passion for adventure and feeling of fear or enjoyment of risk. These factors were further developed based on field notification by a pilot study. A sample of 300 customers randomly selected from the Kitulgala adventure place and they have distributed a questionnaire to collect data. Exploratory Factor Analysis (EFA) method was used as an analytical method to extract the motivation factors of white water rafting as an adventure sport in Sri Lanka. The result facilitated to confirm seven motivational factors of white water rafting as latent factors which refer to the Sri Lanka context. They were thrill, nature, place identity, place dependence, revisit intention, perceived risk and word-of-mouth. The cumulative variance explained by the factors derived was 81.25%. Each factors are reliable (α=0.71 & KMO = 0.734) to use for further study in this particular as an empirical survey tool
The impact of Sri Lanka’s budgetary policy on inflation (2005-2007 budgets)
(University of Kelaniya, 2008) Ramanayaka, A.R.N.D.
Marketing Strategy, Sales Growth and Factors Influencing on Them
(University of Kelaniya, 2007) Ramanayaka, A.R.N.D.
Today we are facing a huge market competition in and out side the country. The vvhole world has come under one roof, and a situation which determines every thing on money is created in the world. A lot of companies in the \\orld compete for consumers, the companies have started to use effective marketing strategy in the globalize arena the firm in "Oligopoly" market use advertising and promotions, much more ill) eiTort is to find out the scale of influence of market to sales growth. Marketing is considered a major influence in the modern world. And it is the discipline that specializes in the exchange process. Marketing includes the development of goods and services, the distribution of the goods and services, the promotion and advertising of the goods and services, and deciding price to exchange for the goods and service. Moreovec it is also the best available methodology of introducing a product to the customer Comparing with the socialistic economy, market economy tries to maximize their profit by multiplicity methods. As the competition is at a higher level, marketing plays a major role in the market economy. In oligopoly market, they cannot attract the customers by changing the price. So they use marketing I advertising as the perfect method in this process. A squash and cordial dealer named "Sunquick" was choosen for the research. Fifty people who were buying the "sunquick" in various super markets have been randomly sellected and questioners distributed among them. According to the finding data, raw and secondary data were analyzed statistically. In the mean time Squash and cordial market is totally, dependent on private sector. They always usc the strategies at advertising and promotion such as TV commercials, paper ads .. ect. The consumer's taste has been changed by marketing strategy. The research finds out "How marketing strategy influence sales growth of the company" The relevant of Cultural event such as "Sinhala & I Iindu Awurudda", Christmas and climate, income range, attitudes of there influence on sales growth. This is apart from the influence of marketing strategy
Organization Citizenship Behaviors’ Impact to Sport Participation of Employees
(19th Conference on Postgraduate Research, International Postgraduate Research Conference 2018, Faculty of Graduate Studies,University of Kelaniya, Sri Lanka, 2018) Wehigaldeniya, W.G.D.S.; Weerasingha, G.S.M.; Jayawardhana, A.; Ramanayaka, A.R.N.D.
The industrial revolution life style of the people has changed, due to that busy life style people needs have been changed according their living stranded and earn money. Turnover is a one of major challenges which is facing the organizations as a result of the booming of industries in the world (Ahmed, Sabir, Khosa, Ahmad, & Bilal, 2016). Apparel industry developed as main contributor of export revenue in Sri Lanka. The garment industry is the prime employer of the manufacturing sector of the Country and it is providing nearly 75 percent occupations straight and circuitously, (Kelegama 2005). In the periods of 2000 to 2016, the average monthly labor turnover rate is 6.6 percent on medium scale apparel industry in Sri Lanka. OCB is linked to lower rates of employee turnover and absenteeism and the organizational level increased productivity (Zhang, 2005) Not only that the leisure experience in the workplace is positively correlated with positive emotions. The aim of the present study was to identify the impact of Organization Citizenship Behaviors (OCB) on Sport Participation of Employees. 200 operators were selected from Brandex (Pvt) Ltd, Wathupitiwala as the sample, Employees within the factory was selected using simple random sampling method. Questionnaire was used as the quantitative data collection tool SPSS (version 21) was used as the statistical tool. The Data were analyzed using liner regression analyses. Results showed that there was an effect in sport participation on OCB (p<0.023). There was also a significant and positive impact of sport participation on OCB. According to the findings of the study, it can be said that employee’s involvement in Sports affect the OCB in an organization. Furthermore, limited this research to only employee of apparel industry in Sri Lanka