Browsing by Author "Raazim, M.A.M."

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Impact of Destination Attributes on Tourists Destination Selection: With Special Reference to Cultural Triangle of Sri Lanka
(Department of Accountancy, Faculty of Commerce and Management Studies, University of Kelaniya, 2020) Raazim, M.A.M.; Munasinghe, M.A.T.K.
Sri Lanka is one of the fastest growing tourist destinations in the world. Amongst attractions, “Cultural Triangle”, a region of cultural heritage of the country has become an important venue generating top contribution to income from tourists. However, when compared with the other regions of the country, it records a lower rate of tourists` arrival. Considering the importance of this region as a top contributor to income generation but not in terms of number of tourists visits, this study problematizes the impacts of destination attributes on tourist`s destination selection. Accordingly, the objective of this study is to identify the relationship between destination attributes and tourists’ decision on destination selection to enable identifying their impact on destination selection decisions. The study adopts a quantitative methodology and collected data through primary sources through questionnaire from a sample of 222 foreign tourists. Amenities, Destination Attractions, Accessibility, Ancillary Services, Destination Environment and Service Quality were studied as independent variables while Tourists Destination Selection was studied as dependent variable. Analysis of data reveals except service quality all other attributes have moderate positive relationship while service quality has weak positive relationship with tourist’s destination selection. Further destination attraction was identified as the most influential factor which affects tourists` destination selection. Findings of this study can be used by the policy makers in deciding what/ how things be changed to improve the sector.
A Study of Factors Affecting the Survival of Travel Agencies in Sri Lanka: With Special Reference to Colombo District
(9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Raazim, M.A.M.
Tourism is one of the most developing and revenue earning industry in Sri Lanka after the 20th century. Travel agencies in Sri Lanka are a vital sector in Tourism which makes an immense contribution to the current tourism growth in country. However, currently there are various factors challenging them to operate their travel operations smoothly as well as to survive in the competitive market. Considering the importance, the main objectives of this research study is to analyze how these factors are affecting to travel agencies and to find out the best possible ways to overcome from them. Currency rate conversion, reduction in Airline commission, competition, technology and online systems, guest dissatisfaction, lack of skilled employees, lack of government support and timely follow-up and quick response were studied as the major factors in order to identify the impacts. Qualitative method was used to conduct this study and the analysis depends on primary data collected through structured interviews and the discussion in data collection and content analyzing in data analysis. The findings were analyzed and the final results were revealed how these factors affecting to travel agencies. Based on the results, generally all the challenging factors may lead to business drops, reduction in profits and loss of reputation. Finally the best possible recommendations were provided for each and every factor, which are more essential for travel agencies to overcome from them in order to survive in the market and also to ensure the business success of travel agencies in Sri Lanka