Browsing by Author "Patabandige, S.S.J."

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Factors that Impact on Customer Switching Behavior of Sanitary Napkins with Special Reference to Sri Lankan Market.
(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Somarathna, S.B.D.L.; Patabandige, S.S.J.
The research was implemented with the objective of identifying factors that impact on customer switching behavior of sanitary napkin with special reference to Sri Lankan market. To accomplish the desired objective conceptual framework designed based on the independent and dependent variables. For that brand switching considered as dependent variable and dissatisfaction of previous consumed brand, need of variety, peer influence, sales promotions, impact of advertisement were considered as independent variables. Based on these variables conceptual model was developed. For the purpose of achieving objectives responses were gathered from 100 respondents. After gathering the information, the data were analyzed using different analytical tools. The data was coded and analyzed using SPSS 20.0 statistical tools including descriptive statistics. After testing all hypothesis, it is considered to be a positive impact from all independent variables on dependent variable. So as a final comment this research study will support the marketers who are in sanitary napkin market and who are willing to join this market.
Impact of Credit Card Service Quality for Customer Loyalty
(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Senarathne, G.H.H.S.; Patabandige, S.S.J.
Banks are trying to win customer loyalty by providing better quality services. This study examines the relationship of service quality with customer loyalty in banking sector specially credit card industry. In this research findings are elaborate the hypothesis of relationship between customer loyalty with the reliability, responsiveness, assurance, empathy and tangibility. In this study the data was collected from selected 90 credit card holders who live in Gampaha district. The structured questionnaire was used to collect data. Service quality was assessed by using five dimensions of tangibility, Reliability, Responsiveness, Assurance and Empathy. Customer loyalty was analyzed using repeat purchase behavior, price sensitivity and word of mouth. The data obtained from the questionnaires were analyzed using the percentage distribution, mean, Pearson Correlation Coefficient and Regression analysis methods. The sample size is limited only to 90 respondents who have credit cards in HSBC, Samapth Bank, NTB. So selected sample not representing the customers in the whole country. Result of the study depends on limited sample. That limitations are respond carelessly and time is also a limited factor. And also there were limitations such as communication barriers, limited questions were consider to conduct this research.
A Study of Consumer Adaptation in Organic Food Market in Western Province
(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Kumara, L.V.D.R.; Patabandige, S.S.J.
The Organic Food demand is increasing all over the world and considered to be superior in quality compared to conventionally produced products. These products have been proved for preventing health hazards. When comparing with the other countries the demand for the organic foods and habits are not significant in Sri Lankan market. Further, market features of organic products in Sri Lanka shows that it is still in the introduction stage of the product life cycle. Conceptual model developed as a guild line to test the variables, hypothesis and level of customer adaptation towards organic foods in Sri Lanka. As an approach survey method is used in this research and in order to collect primary data, a self-administered questionnaire is designed and collected from the 100 super market customers in western province randomly. The SPSS package is used to analysis the primary data and the findings shows that information availability, customer attitudes, health benefits and environmental friendliness are positively and directly influence on customer adaptation on organic foods in Sri Lanka.