Browsing by Author "P, Ganesan"

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Concept of Sustainable Development in Business Education
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Manogna, B. Sai; P, Ganesan; Swamy, T.N.V.R.L.
Principles of Responsible Management Education aim is to develop responsible management education in order to achieve the Sustainable Development Goals. The 2017 Global Forum for Responsible Management Education- 10 Years of PRME, 2017 acknowledged the value of the Responsible Management Education (RME) project in the accomplishment of 17 United Nations Sustainable Development Goals (Outcomes Declaration, 2017). As a result, it emphasizes the significance of incorporating sustainability principles into management education curriculum to achieve a sustainable society, as well as to meet the 17 United Nations Sustainable Development Goals by 2030. Business education will become outmoded in the era of sustainable needs if it continues to neglect the importance of corporate sustainability and corporate social responsibility teaching. Business schools must get more involved in and encourage sustainability initiatives. Sustainability would necessitate the formation of sustainability societies run by employees and/or students, as well as volunteer initiatives. (Storey, Killian, and O'Regan 2017) (McCallum, Schmid, and Price, 2013). The process, Importance, and outcomes of integrating sustainable development concepts in management education have been studied. However no or only a few, research studies have looked into influencing factors of sustainable development courses in the curriculum. The main objective of this paper is to examine factors that influence the inclusion of the concept of sustainable development in business education, which is 1. Interest in and knowledge of sustainable development, 2. Educator resources, 3. pedagogical expressions, and 4. Environments both outside and inside. This paper will use a survey method to find the factors influencing sustainable development integration in business education. A questionnaire will be used to collect the information from business educators and higher authorities. Management institutions can be chosen using judgmental sampling, while business educators can be chosen using convenience sampling.
Consumer Behavioral Intention towards Order Returns in ECommerce
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Raamkhumar, M H; Swamy, Tnvrl; P, Ganesan
E-commerce is a developing sector throughout the world; as the orders increase, it increases order returns which is considered a managerial issue for the retailers. Free order returns is a facility provided by the e-commerce platform to reduce the perceived risk of consumer purchases. It is found that free return policies do not benefit long-term profitability for retailers (Klas Hjort and Bjorn Lantz, 2016). It is also found that there is an impact on the environment due to double transportation (order returns) (Dimitri Weideli, 2013). All the recent researchers spoke in the industrial perspective to attain optimum ecommerce and seen insufficient focus showed on overall stakeholder's perspective or particularly consumer's perspective. Thus, this study involves exploring various attributes that contribute to consumer behavioral intention towards order returns. A survey is conducted by distributing the structured questionnaire by selecting non-probability convenience samples. Hypotheses have been developed regarding the consumer behavioral intention to use the order returns facility of e-commerce for various reasons using the UTAUT model.
The Impact of Algorithmic Literacy on Programmatic Advertising Effectiveness
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) A, Malathi; Jaidev, Uma Pricilda; P, Ganesan
In today's digital ecosystem, effectively capturing the attention of consumers is not an easy task. Millions of websites, many applications, and digital properties are being viewed across various channels every day. Using separate platforms to advertise on different media and select the best places to put the advertisements in the digital world is an increasingly daunting task. Programmatic advertising takes the whole process to an advanced level. It uses algorithmic software that handles the sales and placement of digital ad impressions through ad exchange platforms within a fraction of a second. Programmatic advertising holds massive potential for modern brands seeking to flourish in the digital age. To be specific, algorithm plays a predominant role in the web but often invisible and increasingly influence our choices. At the same time, increased integration of consumers' data into the programmatic advertising ecosystem raised data security, consumer protection, privacy protection, and, more specifically, consumers' trust in digital advertising during net surfing. So, literacy on the algorithm in programmatic advertising practices makes consumers understand the working of programmatic advertising and feel that these practices are less threatening and more acceptable and develop relationships with consumers. Previous studies focused on algorithmic literacy for students and young people, fair and transparent algorithmic decision making (Lepri, Bruno, et al., 2018), algorithmic awareness (Gran et al., 2020). However, still, there is less attention on consumer algorithmic literacy in the programmatic advertising ecosystem. This study aims to examine the impact of algorithmic literacy on programmatic advertising effectiveness. This study focuses on content filtering, automated decision-making, human algorithm interplay, and ethical consideration as a dimension of algorithmic literacy. The research approach for the study is descriptive research design and quantitative. The main variables in this study are algorithmic literacy (independent variable) and programmatic advertising effectiveness (dependent variables). This study used the Algorithmic Media Content Awareness scale (AMCA- scale) (Zarouali, Brahim, et al., 2021) to measure the independent variable, i.e.) algorithmic literacy. The primary data are gathered using a structured questionnaire from samples selected by non- probabilistic sampling techniques. The target samples are YouTube users.
Influence of Social Media on Consumer Buying Behavior towards Enriching Trust on Product Reviews
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Hariprasad, Rachetty; D, Ashok; P, Ganesan
Advancement in technology influences consumer buying behavior which keeps on changing. It is the responsibility of the marketers to utilize these technologies for providing better customer services. The buying behaviors of customers are changing according to their tastes, preferences, time, and the utilization of technology. To cater to the needs of the customers, the marketer needs to study them. Due to the availability and usage of the internet, many customers are aware of using social media for getting information. Social media is considered the most cost-effective, very interactive, and informative when compared with any other sources, so most of the internet users are using it for getting required information as per their convenience and comfort. Most of the users are depending on the reviews that are provided by social media. This study will analyze the influence of social media on consumer buying behavior towards enriching trust on product reviews. It also studies on the various influencing sources for customers to use social media as their reference point of purchase. In this study, data was collected from the 172 users of social media by administering a structured questionnaire using convenience sampling method and the collected data was analyzed using SPSS 23.0. This study indicates that majority of the consumers are influenced by online reviews before purchasing a product.