Browsing by Author "Neelawala, P."

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    ASSESSING SUSTAINABILITY IN FAMILY BUSINESSES IN SRI LANKA THROUGH AN EFFECTIVE ENTREPRENEURIAL PROCESS LIFECYCLE.
    (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017) Hespen, C.; Neelawala, P.
    In the current dynamic and highly unpredictable market entrepreneurship is a highly sort after subject in the industry. As entrepreneurs are responsible for job creation it is vital to understand the involvement of family and kinship in the organizations development. To do this the many factors that influence the entrepreneurial process must be identified and a relationship must be identified in the entrepreneurial lifecycle. This research was conducted in order to identify the involvement of family during the entrepreneurial lifecycle and how this creates sustainability of the organization. This study is done in order to bridge the knowledge gap in Sri Lanka regarding entrepreneurship and provides an understanding of family oriented entrepreneurial firms to further generations. In order to carry out this research the author uses the qualitative method and an induction approach. This will be done through interviews that are conducted on open ended questions from different family oriented entrepreneurs.
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    The Effect of Social Marketing Techniques on Developing Sri Lanka as an Attractive Tourist Destination
    (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) de Alwis, L.; Neelawala, P.
    Tourism is an area in which research has been frequently conducted; however, research on social marketing and tourism has been limited and has been neglected over the years especially in Sri Lanka. This research is focused on two main objectives. The first objective is to identify the effect of social marketing when selecting Sri Lanka as a tourist destination. The second objective is to identify the significance of location when attracting tourists. The data were collected by using a questionnaire distributed among 141 local and foreign tourists who have visited the given locations. A multiple regression analysis was used for the analysis and all the variables were significant. According the results of the study, social marketing does have an effect on popularizing Sri Lanka as an attractive tourist destination among tourists; this thereby has an impact on the experience of tourists.