Browsing by Author "Nayanajith, D. A. G."

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Impact of Innovation and Perceived Usefulness on Adoption of Technology in Tourism: A Relational Study
(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Nayanajith, D. A. G.; Damunupola, K. A
Research notion of technology adoption is circumstantial in nature and broadly regarded as a researchable phenomenon across all three sectors of Sri Lankan economic landscape. This research primarily aimed at identifying the relationship of innovation (INO) and perceived usefulness (PU) on adoption of technology in tourism (ATT) in the context of Sri Lanka. Quantitative methods including correlation, ANOVA, ANCOVA, regression, mediation analyses were used through-out the study. Empirical evidence supported positive relationship of INO variable and PU variable towards ATT by correlation analysis and hierarchical regression analysis. Presence of differences in ATT amongst low income category tourists and higher income category ones, was also supported by the contrast test of ANOVA. ANCOVA revealed that the covariate; age was not significantly related to ATT, whereas moderation analysis has demonstrated that the relationship between INO and ATT is being moderated by age. Owing to the time and resource constraints, sample size has been restricted while the research is limited to a quantitative method rather than opt for mix methods for comprehensive study. Originality is the amalgamation of technology acceptance model (TAM) along with an additional variable of INO in explaining ATT, with special reference to present Sri Lankan tourism context. Finally, future research directions have been postulated.
Tourists’ intentions and actions on acceptance of tourism technology
(Faculty of Science, University of Kelaniya, Sri Lanka, 2021) Nayanajith, D. A. G.; Damunupola, A. K. A.
Technological innovations simplify and considerably ease most of the time-consuming activities. Nowadays, almost all the industries utilize innovative technologies to improve the services whilst improving the profitability and performance, simultaneously. Acceptance of tourism related technology (AoTT) advancements, is dependent on the particular context. Hence, current research ascertains the significance of types of subjective norms (SN) towards tourists’ intentions and actions on AoTT in the context of Sri Lanka. A sample was drawn from the tourists accommodated in the hotels of three renowned hotel chains. Self-administered questionnaires were used for data collection. Questionnaires totaling to 400 were distributed initially and 279 duly completed questionnaire forms were considered for the final data analysis. Theory of reasoned action (TRA) has been adopted for the study and dimensions of the variables were measured by five-point Likert scale. Enabling to test the hypotheses, MANOVA, ANOVA with contrast tests and discriminant function analysis (DFA) were applied. Subsequently, multivariate model was developed gradually and contrast test was performed to analyze further in which, these contrasts represented family SN vs. No SN and friends SN vs. No SN, respectively. Accordingly, as per Pillai’s trace and other multivariate statistics along with p values, empirical evidence supported the hypotheses emphasizing the significance of type of SN towards tourists’ intentions and actions on AoTT, specifying the importance of friends’ SN than that of SN determined by family. Findings will contribute towards theory and practice perspectives in relation to AoTT. Marketers of tourism related technology service providers and tourism application promoters could capitalize on recommendations of family and related other parties with special reference to closely associated travel partners and friends of tourists, enabling to promote technology advancements over eco-tourism, sustainable tourism, wellness tourism, experiential tourism and other sub-sectors. Policy makers, tourism authorities, tourism application/web site developing companies could make use of the recent findings to formulate strategies for the revival of the Sri Lankan tourism industry given the prevalent external and domestic disturbances. Cross-sectional nature and time restrictions were the limitations of the study. Finally, researcher has proposed suggestions for future researches in the area of”AoTT.