Browsing by Author "Mudalige, D.M."

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An Exploratory Study On Understanding The Influence Of Hedonic Motives In Fashion Retail Websites On Emerging Impulse Customer Decisions – A Concept Paper
(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-01) Nisansala, K. T. D.; Samarasinghe, G.D.; Mudalige, D.M.
The concept paper proposed here is leading to conduct an exploratory study on “understanding the influence of hedonic motives in fashion retail websites on emerging impulse customer decisions”. This study can be recognised with its novelty as the empirical gap of the related study led to understand the research problem as “there is no a scientific research has been conducted to access the influence of hedonic motives in fashion retail websites influencing impulse customer decision making”. The conceptual framework of the research was developed under the consideration of theoretical gap identified in the literature review. The application of “Technology Acceptance Model (TAM)” highlighting perceived enjoyment (PE), perceived usefulness (PU) and perceived ease of use (PEU) were identified as independent variables to test the dependent variable; “impulse customer decision in fashion retail sector” under exploratory methodology. There will be 20 structured interviews along with 10 live eye-tracking sessions to be conducted in order to collect data and to analyse the collected data in a thematic manner to understand how hedonic motives drive impulse customer decisions in fashion retail sector. This proposed exploratory study will be a gateway to conduct a positivistic, experimental study in the future for more scientific understanding.
Antecedents of Export Performance of Small and Medium Scale Enterprises (SMEs) In Sri Lanka: The Role of Entrepreneur Behavior and Experience and the Moderation Role of Industry Context
(Department of Commerce and Financial Management, University of Kelaniya, 2017) Mudalige, D.M.
A number of scholarly researchers have explored the benefits of engaging in international activities in increasing sustainability of SME sector. However, SMEs offer a poor contribution to export income of Sri Lanka compared to other countries. Although research has shown that the entrepreneur characteristics are associated with enhanced export success, past research has failed to identify the entrepreneur characteristics that are most influential in SME export success in Sri Lankan context. Much of the research in Sri Lanka has focused on external or institutional factors and barriers for exports with little attention to entrepreneur behaviour. Few studies have focused on studying internal barriers and export success. This study aimed to fill this research gap by testing the relationship between entrepreneur characteristics and export performance from a capabilities perspective. This study argues that entrepreneurial orientation, social capital and human capital are important capabilities of the entrepreneur which lead to successful export performance. These capabilities are known to play a synergic and complementary role which allows the entrepreneur to develop a dynamic stance that is essential in the international market. This research followed quantitative research methodology using non-disguised questionnaire. A randomly selected sample of 197 export SMEs in Sri Lanka was analyzed. The results were analyzed using Partial Least Squares Structured Equation Modelling (PLS-SEM) method. This study established that entrepreneur capabilities namely entrepreneurial orientation, social capital and human capital have a significant positive influence on the export performance of SMEs. Further, using Multi-Group Analysis (MGA), it was found, that industry context which the SME operates has a moderation effect on the relationship. The outcome of this research will enhance our understanding of success factors of SME export performance.
Impact of Entrepreneurial Orientation and Entrepreneurship Education on Entrepreneurial Intention and Internationalization of Engineer-Entrepreneur Start-ups
(Faculty of Commerce and Management Studies, University of Kelaniya., 2022) Mudalige, D.M.
While application of entrepreneurship concept is gaining traction in engineering and the entrepreneurship courses embedded in engineering programs increase swiftly, there is a lack of study focusing on how engineering programs enable entrepreneurial experiences in their programmes. The influence of entrepreneurial orientation and entrepreneurship education on achievement entrepreneurial goals of engineers in Sri Lanka remains understudied and uncertain in many circumstances. This necessitates a thorough examination of the mechanisms by which entrepreneurial orientation and education influences entrepreneurial intention. Further, as per international entrepreneurship theory, entrepreneurial intent leads to internationalization intent when facilitated by conducive environment factors. The objective of research is to investigate the influence of entrepreneurial orientation and entrepreneurship education on entrepreneurial intention and internationalization intent of engineer entrepreneurs in Sri Lanka. Three hypotheses related to above links were tested using a validated questionnaire through a survey of 92 engineer-entrepreneurs. The results show that there is a significant positive relationship between entrepreneurial orientation and entrepreneurship education on entrepreneurial intention and internationalization intent of engineer entrepreneurs in Sri Lanka. The variable entrepreneurial intention explained 40% variance of internationalization intention. This research gives valuable inputs and suggestions with respect to entrepreneurship education and promotion of entrepreneurship orientation of engineers in Sri Lanka for policy makers.