Browsing by Author "Mendis, A.S.M.G."

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Consumer Buying Behavior of Decorative Paints Industry in Sri Lanka
(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Ubayachandra, E.G.; Mendis, A.S.M.G.
All paint companies today offer complete range of products for consumers as local ventures due to high import tax imposed by the government for importation of paints. On the ground of rapidly increasing demand for the decorative paints in consequence of increase in building, shelter and other governmental and private constructions, the decorative paints industry is competitively growing today. Besides, today this particular industry has become a more profitable one in Sri Lanka. On account of this preferable situation, the Sri Lankan decorative paints companies focus to offer user friendly and environmental friendly decorative products. This evidently shows commitment of the decorative paints companies towards better world. Though it is so, to the preliminary survey conducted it was noted that 95% of market share has been captured by seven companies out of the 60 local paints suppliers. Thus, the focal problem was why such a situation has come about. Of the four objectives included in the study, key purpose was to examine the relationship between purchase intention and purchase behavior of consumers in respect of paints. Consistent with the objectives the research questions were also set. Additionally, a research gap noted from literature review has also been filled up in this study. The research approach employed here is the deductive method and mix of both qualitative and quantitative perspectives were applied. The selected sample consists of Colombo, Kaluthara and Gampaha. Three hypotheses were formulated from respective literature review and better methodological choice was made to get the study systematic. More primary data were associated as this is an empirical in nature and from different documentary evidences secondary data were gathered. Descriptive statistics was used to present data and to analyze data, Correlation analysis was employed. Eventually findings were made and it was concluded that brand image, product quality and price have considerable impact on buying behavior of decorative paints. Accordingly, recommendations were produced. In addition some related researchable areas have also been pointed out at the end of the paper.
Factors Affecting Purchase Decision for Indian Two Wheelers in Sri Lankan Market
(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Mendis, A.S.M.G.; Weerasiri, R.A.S.
Within the past decade two wheeler usage indicates a rapid growth in Sri Lankan market. Among the two wheeler population, Indian two wheeler brads representing a huge portion. Road Motor Vehicle department of Sri Lanka statistics shows that 2,642,438 two wheelers have been registered at the end of July 2013 and more than 65% of two wheelers represent the Indian two wheeler belong to few Indian two wheeler brands and new registrant are tend to be a Indian two wheeler user. In this research study researcher put effort to find out what are the factors effect on decisions of consumers on Indian two wheelers as a novel research. In Sri Lankan context and internationally there were less studies have been carried out in the subject area. Main purpose of this study was, to identify why Indian two wheeler brands becoming more popular and which factors effect on the purchasing decision and open up the gateway to study on this area among this study. Researcher’s previous working experience at Automotive Industry was lead to conduct the study. Data were collected from four districts representing the Sri Lankan population using questionnaire. According to the literature review researcher employed six variables namely Price, Technology and Design, Product Awareness, Spare Parts Availability, After Sales Services and Economic Conditions. Data was gathered from two wheeler users and non-users who are having ether two wheeler or willing to have a two wheeler. The findings revealed several implications for marketers to better segmentation and targeting in the automobile industry especially on two wheeler sales. Further contribution of the demographic factors such as age, gender, income level, education level how far impacted on the purchasing decisions of the two wheelers and those are helpful to marketing managers to develop their strategies. Ultimately the study provides important insides how the variables are impact on purchasing decisions towards the Indian two wheelers at the Sri Lankan market.
Factors Affecting Purchase Decision for Indian Two Wheelers in Sri Lankan Market
(University of Kelaniya, 2015) Weerasiri, R.A.S.; Mendis, A.S.M.G.
Within the past decade two wheeler usage indicates a rapid growth in Sri Lankan market. Among the two wheeler population, Indian two wheeler brads representing a huge portion.. In this research study researcher put effort to find out what are the factors effect on decisions of consumers on Indian two wheelers as a novel research. Main purpose of this study was to identify why Indian two wheeler brands becoming more popular and which factors effect on the purchasing decision and open up the gateway to study on this area among this study. Researcher’s previous working experience at Automotive Industry was lead to conduct the study. Data were collected from four districts representing the Sri Lankan population using questionnaire. According to the literature review researcher employed six variables namely Price, Technology and Design, Product Awareness, Spare Parts Availability, After Sales Services and Economic Conditions. Data was gathered from two wheeler users and non-users who are having ether two wheeler or willing to have a two wheeler. The findings also revealed several implications for marketers to better segmentation and targeting in the automobile industry especially on two wheeler sales. Further contribution of the demographic factors such as age, gender, income level, education level how far impacted on the purchasing decisions of the two wheelers and those are helpful to marketing managers to develop their strategies. Ultimately the study provides important insides how the variables are impact on purchasing decisions towards the Indian two wheelers at the Sri Lankan market.