Browsing by Author "Liyanage, D."
Now showing 1 - 13 of 13
- Results Per Page
- Sort Options
Item Animal Cruelty and the Public Opinion on Using Elephants for Perahara (Special Reference to Mahanuwara Dalada Perahara)(Centre for Asian Studies, University of Kelaniya, Sri Lanka, 2016) Herath, O.; Liyanage, D.Item “Animal Cruelty and the Public Opinion on using Elephants for Perahara”: Special Reference to Mahanuwara Dalada Perahara(Centre for Asian Studies, University of Kelaniya, Sri Lanka, 2016) Herath, O.; Liyanage, D.Acts of violence or neglect perpetrated against animals are viewed as animal cruelty. Animal cruelty laws vary according to the state, and violations may constitute a crime or an offense, depending on the jurisdiction. In Sri Lanka, according to the Ordinance, it has been cited that the Prevention of Cruelty to Animals Ordinance can be implemented if any person who shall (a)cruelly beat, ill-treat, over-drive, over-ride, abuse, or torture, or cause or procure to be cruelly beaten, ill-treated, over-driven, over-ridden, abused, or tortured, any animal; (b) by any act or omission cause unnecessary pain or suffering to any animal; or (c) convey or carry, or cause to be conveyed or carried, in any ship, boat, canoe, or in any vehicle, basket, box, or cage, or otherwise, any animal in such manner or position as to subject such animal to unnecessary pain or suffering. On the other hand, when considering the use of elephants in the perahara the question seems to arise as to whether elephants are subjected to cruelty. So our main objective was to understand the public opinion regarding the use of elephants in the perahera. This research has been done with special reference to the Mahanuwara Dalada Perahara. Both primary and secondary data including questionnaires were used for this research. Questionnaires were distributed among 100 people randomly who were watching Mahanuwara Dalada Perahara in 2015. In addition, books, web sites, online magazines were taken as secondary data. Since the collected date was quantitative, data analysis has been done quantitatively. According to the findings, the majority of the people like to use elephants for Perahera. They do not agree with the idea that elephants are subject to cruelty or inhumane treatment because of the Perahera and they believed that elephants must be continuously used in the Perahera.Item The impact of the qualities of the creative communication used in the advertisements for acknowledging the society regarding the environmental issues (An analysis conducted based on 8 advertisements in print media in advertising agencies in a few countries selected for acknowledging the society regarding the destruction of animals)(Faculty of Graduate Studies, University of Kelaniya, 2015) Liyanage, D.In the current world, advertisements are one of the main strategies of propaganda used in marketing. Even though the main purpose of advertisements is marketing, when we pay attention to the advertisements in the modern world, it is significant that they are very high in creativity. It could be identified that when communicating the environmental issues, advertisements are acting as educational notices. These advertisements which educate the society can be perceived as an instance where advertisements are working in terms of instilling good values in society apart from marketing. In this study, the main objective is to outline the nature of the qualities of the creative communication used in the advertisements in the communication of environmental issues. In this regard, Research problem of this study is to focus only on the impact of the qualities of creative communication in advertisements regarding the acknowledgement of the society on the destruction of animals. The main method of this study is content analysis. Content analysis of this research was conducted based on 3 printed advertisements produced by ―Scollz & Friend‖ advertising agency situated in Berlin in Germany, 3 printed advertisements produced by ―Ogilvy‖ advertising agency in China and 2 printed advertisements produced by ―Stick‖ advertising agency in South Africa. In addition, gathering information was done based on a questionnaire with the participation of 50 data contributors for the sample method. The main conclusion of the study was that there is a huge impact of the qualities of the creative communication used in the advertisements in educating the society on the environmental issues.Item Moral Communications through Proverbs Related to Elephants and Tuskers(Centre for Asian Studies, University of Kelaniya, Sri Lanka, 2016) Liyanage, D.Concerning folklore, there are main characteristics that could be studied in different manners. “Listening Skill” is one of the main characteristics of folklore. Proverbs are able to finely manifest “Man Mind” and “Man Consciousness”. On the other hand, the proverbs which occur in the folklore are a manifestation of creative communication of villagers in the old days. Proverbs related to elephants and tuskers direct people towards morals by creating emotions in them related to taste, humor and sarcasm. This is significant of proverbs. “Communication” is the action of well reception of a message. The receiver can thoroughly grab the message if the medium is well created. Hence, due to the inclusion of the following factors, proverbs could be known as an interesting medium of communication. The main objective of this research is to study how the morals are communicated by the proverbs related to elephants and tuskers. Apart from that the sub-objectives include studying on elephants and tuskers, and on proverbs and morals. The main method of this research is content analysis. It is done by the aid of 15 proverbs related to elephants and tuskers. Research problem of this research is how to communicate morals through proverbs related to elephants and tuskers. Conclusion of this research is tactful mind, patience, courage, to do good and refrain from doing wrong and to make good decisions are some of the morals profoundly communicated through proverbs related to elephants and tuskers.Item Moral Communications Through Proverbs Related to Elephants and Tuskers(Centre for Asian Studies, University of Kelaniya, Sri Lanka, 2016) Liyanage, D.Item The semiotic analysis of the poetry of the poet Mahagama Sekara (The content analysis is based on 10 poems in the book “Heta Irak Payai” written by Mahagama Sekara)(Centre for Asian Studies, University of Kelaniya, 2015) Liyanage, D.Semiotics can be used to analyze any subject very deeply. Accordingly, the philosophical aspect of any literary work could be adequately perceived. In literature, the poem is a delicate expression of emotionalism. In this regard, Mahagama Sekara is a poet who followed the path of free verse and who carried out experiments in the context of free verse. It is very timely to identify the style of Mahagama Sekara’s poetry. The study of his language in realistic poetry is a semiotic analysis of creative writing. The reading of signs and symbols contained in the poetry of Mahagama Sekara can be experimented. The main problem of the research is to investigate the nature of the semiotic used in his poetry. The hypothesis of the research is that he has attempted to entertain the reader by generating semiotics through simple and ironic language with a realistic texture. The research has been done based on 10 poems written in his book “Heta Irak Payai”. The main methodology of the research is the method of content analysis. The conclusion of the research is that the poet has entertained the reader by generating semiotics through simple and ironic language in a realistic texture.Item The semiotic analysis of the poetry of the poet Mahagama Sekara (The content analysis is based on 10 poems in the book “Heta Irak Payai” written by Mahagama Sekara)(Centre for Asian Studies, University of Kelaniya, 2015) Liyanage, D.Item The use of concept of beauty in fashion advertisements for persuading customers and the semiotics included in it (An analysis conducted based on 04 fashion jewelry advertisements with relevance to electronic media)(Faculty of Graduate Studies, University of Kelaniya, 2015) Liyanage, D.When studying about fashion, it is crystal clear that there are multifaceted forms of it. In the regard the word ―fashion‖ can be applied to male and female items such as cloths, accessories, jewelry, hats, and shoes and also in arts and architecture. In this study, the sole attention is paid for the fashion jewelry. The main objective of this research is to unravel the use of beauty as a concept in fashion advertisements and its semiotics and how they are working to persuade customers. Research problem of the study is to unravel the use of the concept of beauty in fashion advertisements for persuading customers and symbols used in it. Hypothesis of the study is that an effort has been taken to inspire the customer with the concepts of love, lust and sexuality emanating from the models used in fashion jewelry advertisements. The method of content analysis is the major method of the research. Accordingly, the content analysis was done based on 4 advertisements with reference to electronic media. The major conclusion of the research is that in the advertisements of Jewelers, an effort has been taken to inspire the customer by the use of its models, evoking semiotics such as love, lust and sexuality in terms of the concept of beauty.Item ජනශ්රැතියේ නිරූපිත ශ්රී ලංකාවේ අලි ඇත්තු(Centre for Asian Studies, University of Kelaniya, Sri Lanka, 2016) Liyanage, D.Item පුද්ගල ආකල්ප සංවර්ධන ක්රියාවලිය සඳහා ජන කවියේ බලපෑම- අනුරාධපුර දිස්ත්රික්කයේ මානෑව ග්රාමයේ ජනකවිවලට විශේෂිතව(Department of Economics, University of Kelaniya, 2016) Liyanage, D.Item මෝස්තර නිරූපණ ශිල්පයේ අන්තර්ගත සුන්දරත්වය : සංඥාර්ථවේදී විග්රහයක්(2017) Liyanage, D.This study is carried on to conduct a semiotic analysis on the inner beauty of the Fashion Modeling. Mainly this study is carried out in line with the semiotic analysis of Ferdinand de Saussure. In the modem Fashion Modeling is an impressive form of art which has also become a money spinner. Professional modeling deserves a significant place in the international context. The field of modeling is mainly going in tandem with the principles of mass communication. In semiotics, signs and various interpretations of signs are also taken into study. The semiotics of fashion modeling also deeply analyses operation of semiotics in the concept of beauty. This study is primarily catering to the female models. It pays attention on the subconscious interest of man to analyze the beauty of fashion modeling and the grasping of that concept by thinking. The discourses, ideologies and the facts of cognition are unraveled under this thinking process. Thereby, the interests and discourses based on the culture, personal whims and fancies, society, and economy are taken into consideration. In this regard culture and cross culture are given major attention. The content analysis is the main methodology used for this study. The cover pages of the three magazines GO, The Modelz and In Vogue were selected for this study. The study was based on the cover pages. The data was collected by gaining 300 opinions, as per 100 for each. The data was analyzed in line with quality and quantitative methods. The main conclusion of the study was to assess that within fashion modeling, the concept of beauty has been used in accordance with the principles of culture and cross culture.Item විලසිතාවන්හි සමාජ මනෝවිද්යාත්මක පැතිකඩ පිළිබඳ සංඥාර්ථවේදී විග්රහයක්(Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016) Liyanage, D.Item ශ්රී ලංකාවේ වැඩිහිටි අයිතිවාසිකම් ආරක්ෂා කිරීමේ විධිවිධාන හා ඒවායේ ක්රියාකාරිත්වය(Political Science Student Society, Department of Economics, University of Kelaniya, Sri Lanka, 2016) Liyanage, D.