Browsing by Author "Liyanaarachchi, Susantha."

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    Managing Tourism-Led Development Strategy in Post-war Sri Lanka.
    (Sri Lanka Journal of Business Economics, 2014) Smith, C.; Bandara, J. S.; Liyanaarachchi, Susantha.; Fernando, Sriyantha.
    The Sri Lankan tourism industry has been booming since the end of war in 2009. Considering the key role that tourism can play in post-war economic development, the Sri Lankan government launched a Tourism Development Strategy (TDS). This study has evaluated the feasibility of achieving the targets of the TDS by building a simple tourism demand model and by undertaking a qualitative comparative assessment with a selected tourism booms in a number of war-affected countries. The findings suggest that the TDS targets are achievable provided the country manages to expand supply of tourism related infrastructure (hard as well as soft) in a price competitive manner.
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    Political violence and volatility in international tourist arrivals: the case of Sri Lanka
    (Tourism Analysis, 2013) Fernando, Sriyantha.; Bandara, J.S.; Liyanaarachchi, Susantha.; Jayathilaka, Ruwan.; Smith, C.
    In recent years, a growing body of literature has emerged exploring the link between dramatic fluctuations in tourist arrivals to particular destinations and events such as political violence and financial shocks. Sri Lanka is one such destination that provides a fascinating case study of this link. That is, international tourist arrivals to Sri Lanka have experienced notable fluctuations during the nearly three decades of civil war, particularly between 1983 and 2009. For the first time, an attempt is made in this study to model the conditional mean and conditional variance of the logarithm of monthly tourist arrivals to Sri Lanka. The results reveal a significant seasonal effect in tourist arrivals to Sri Lanka. First, the study demonstrates the existence of a large volatility in monthly tourist arrivals into Sri Lanka from 1978, stemming from the negative publicity in the print and electronic media and the travel warnings issued by Western countries relating to in-country conflict. Furthermore, the results suggest that major war-related incidents are strong enough to reduce the tourist arrival numbers by 5.2% per month compared to a period when peace is restored in the country.