Browsing by Author "Lakchan, U. G. C."

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The Influence of Customer Perceived Risk on Online Purchasing Intention: with reference to Fast fashion Retail industry in Sri Lanka
(Faculty of Commerce and Management Studies, University of Kelaniya., 2023) Lakchan, U. G. C.; Samaraweera, G. C.
Consumers' lifestyles and behavioral habits have altered substantially since the advent of digital marketing platforms, which has a big influence on consumption. More significantly, despite the fact that internet buying has many benefits, some consumers are a little more skeptical about it. According to the literature, there are several restrictions that affect consumers' purchasing intentions for online consumption of retail fashions and a nation like Sri Lanka is not particularly strong for online transactions or online shopping. This study is primarily based on online consumers’ behavioral shopping intentions. The independent variable, customer perceived risk is comprised with Financial Risk, Product Risk, Information Security Risk, Time Risk, Psychological Risk and delivery Risk. This study uses the positivistic research paradigm and deductive approach. Accordingly, purposive sampling technique was used by delivering the 400 questionnaires to internet users in Colombo district. Accordingly, data were analyzed using SPSS software after removing outliers. To evaluate the data, the study employed descriptive statistics, correlation analysis, and regression analysis. According to the findings, Time risk was found to be not significant for purchasing online. Delivery Risk and Information security risk were the top-ranked determining variables among the major elements. Consequently, by reducing their perceived risk, this research assists in educating all dealers on how to draw clients to their online platform.
Why People Procrastinate on Facebook: Case Study from Employed and Unemployed Facebook Users in Sri Lanka
(Faculty of Commerce and Management Studies, University of Kelaniya., 2024) Lakchan, U. G. C.; Samaraweera, G. C.; Rathnayake, T. H.
Procrastination is the intentional postponing of a necessary or devoted task, which can have a number of adverse impacts, including distress, physiological health issues, poor work performance, and subpar academic success. The study aims to analyze and compare procrastination levels among employed and unemployed Facebook users, exploring the reasons behind their procrastination, which is crucial from both an economic and informational perspective. Additionally, it seeks to investigate the association between procrastination on Facebook and the users' education levels. The study also examines how procrastination on Facebook differs between males and females. Positivistic research Philosophy, deductive approach and explanatory research design were deployed for this study. The study used convenience sampling technique and, 300 employed and unemployed Facebook users were taken for analysis of Independent sample test, Anova test and post hoc-tukeys test. Accordingly, five factors namely notification features, immersive decision features, surveillance of presence, identification features, and interaction features were utilized to gauge the degree of procrastination. The findings of this study outlined the causes of procrastination and revealed a substantial difference between employed and unemployed Facebook users in terms of procrastination levels on social media sites. Additionally, results showed that there is a considerable variation between males and females too. The findings will provide a deep knowledge for marketers, psychologists and for academics as well.