Browsing by Author "Kumudhini, N."

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Consumer attitude towards purchase intention for cosmetic products
(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Kumudhini, N.
The cosmetic industry is one of the fastest growing and essential, but cut-throat industries in the world as well as in Sri Lanka. As such, it is useful to identify the Consumer Attitude towards Purchase Intention for Cosmetic Products. This study attempted to gain knowledge about influence of Consumer Attitude towards Purchase Intention. This research was an exploratory type research with a qualitative prospective and the population of the study consisted in above 15 years old consumers of Batticaloa District. To achieve the goals of this research, the data were collected from convenience sample of 200 Eastern University Students those who are lived in Batticaloa District. The respondents provided the data by means of a close-ended questionnaire. Pearson’s Correlation was used for testing the hypotheses. Data analysis was conducted using SPSS19 Software. This study empirically examines that Consumer Attitudes (CA) as the independent variable and Purchase Intention for Cosmetic Products (PIC) as the dependent variable. While both the variables individually have high level attributes, the Pearson’s correlation analysis explores a positively significant linear relationship between CA and PIC. This implies that the PIC can be predicted with the nature of CA. The correlation coefficient between the CA and PIC indicates that the CA is useful to explain the variation in PIC.
Factors Influencing on Purchase Intention towards Organic and Natural Cosmetics
(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Kumudhini, N.; Kumaran, S. S
The cosmetic industry is one of the fastest growing and essential industries in the world as well as in Sri Lanka. Usage of chemical base cosmetics cause to environmental and health issues. Meanwhile there are number of organic and natural cosmetic products are available in Sri Lankan market which is not harmful for health and environment. This issue closely related on consumer behavior. Objective of study attempted to gain knowledge about influence of Consumer Attitude, subjective norm, perceived behavioral control towards Purchase Intention of organic and natural cosmetics. This research was an exploratory type research with a quantitative prospective and the population of the study consisted in above 15 years old consumers of Colombo District. To achieve the goals of this research, the data were collected from convenience sample of 200 consumers those who are lived in Colombo District. The respondents provided the data by means of a close-ended questionnaire. Multiple regression was used for testing the hypotheses. Data analysis was conducted using SPSS19 Software. This study empirically examines that Consumer Attitudes (CA), Subjective Norm (SN), Perceived Behavioral Control (PBC), Consumers’ Past Experiences (PE) the independent variable and Purchase Intention for Organic and natural Cosmetic Products (PIOC) as the dependent variable. While all four the variables are significantly predicted purchase intention for organic and natural cosmetic products. And consumer attitude is the best predictor of PIOC. The results of this study also suggest that retailers can develop effective marketing strategies emphasizing ecological beauty, product safety, and affordable prices to increase consumers’ intentions to buy organic and natural cosmetic products.