Browsing by Author "Kumara, W.D."

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The Factors Influence on Credit Card Ownership
(Department of Marketing Management, University of Kelaniya, 2017) Karunarathna, K.A.; Kumara, W.D.
Credit card has become a popular payment method in the world, because it can use all local and international transactions. In Sri Lankan context use of credit cards are sweeping through upper, middle and lower middle classes across all group in the society. Present situation of the credit card market in Sri Lanka is highly competitive. Most of local and foreign banks as well as financial companies offer their credit card to customer with added different values and benefit. As a result of that competition, customer has a great opportunity to choose the best credit card to compare with each other. In this regard people have considered various factors before purchasing credit card, because they have different needs and wants to fulfill with the use of credit cards. The present study is trying to identify the major factors influence on credit card purchase in Sri Lanka. This study is basically a descriptive in nature and survey is conducted with the use of self-administered questionnaire to gather the information .Data were analyzed with the use of basic descriptive statistical techniques such as mean, median , mode ,range ,and slandered deviation. Correlation analysis was applied for testing hypotheses. This research mainly focused on six factors influence on credit card ownership namely income, education, and number of dependents, awareness, credibility, discount and promotion. Though the journey there are key important things that have been illustrated. Among those factors, “discount and promotion” is the most important factor where strongest relationship is identified with the consumer’s purchase decision. Further the present study revealed that awareness and credibility are important factors for deciding credit card ownership
The Impact of Experiential Marketing on Customer Satisfaction Relates to Fast Food Restaurants in Sri Lanka
(Department of Marketing Management, University of Kelaniya, 2017) Hansika, L.A.H.; Kumara, W.D.
The main objective of this research is to analyze the impact of experiential marketing on customer satisfaction in fast food restaurants in Sri Lanka. In addition to the main objective, the research will provides the elements of experiential marketing that impact on customer satisfaction relates to fast food restaurants and the most significant element of experiential marketing that impact on customer satisfaction relates to fast food restaurants. For those purposes, survey was conducted as a basic research method and 200 respondents were taken into account from Colombo district as a sample. Based on the variables represented in the conceptual framework, five hypotheses were formulated.. Both descriptive and inferential statistics were used in presenting and analyzing the data. Inferential statistics such as regression and correlation analysis were used to determine relationship between relevant variables. The data analysis covered above statistics by using the version 20.0 of SPSS software package. Results revealed that the customer satisfaction and experiential marketing variables are positively correlated.
The Impact of Service Quality on Customer Satisfaction in Private Sector Hospitals in Sri Lanka.
(Department of Marketing Management, University of Kelaniya, 2017) Fernando, L.R.K.; Kumara, W.D.
Private healthcare sector has become most competitive and fast growing service sector in the present business world.. Most of the private healthcare organizations are paying their attention to provide quality service to attract patients and improve their satisfaction. But some are going to generate only income through the various ways. It’s not good situation in the private healthcare sector. This study focus to identify the impact of environment quality, process quality and interaction quality on patient’s satisfaction in private hospitals in Colombo district. This study mainly based on simple survey and Sample size of this study was 150 and convenience sampling method was used to select the respondent, Survey method was used as the research strategy and a self-administered, standard structured questionnaire was distributed among respondents to collect data for the study. Hypotheses were tested by using Multiple Regression Analysis and results showed that environment quality, process quality and process quality has a significant positive impact on patients’ satisfaction of the private hospital while interaction quality has not significant impact on patients’ satisfaction. Findings of this study provide implications for hospital management to improve the service quality furthermore and contribute to the existing body of knowledge.
The Impact of Switching Barrier on Customer Loyalty in Telecommunication Industry.
(Department of Marketing Management, University of Kelaniya, 2017) Hathurusinghe, S.M.; Kumara, W.D.
In last few years the telecommunication market has witnessed a substantial growth and rapid changes globally as well as domestically. After this revolution people have highly engaged with telecommunication services. So it has been created a high competition in telecommunication market However, the service providers have to consider about the building up customer loyalty in competitive Sri Lankan market. So the operators can pay their attention towards the switching barrier as a customer loyalty building factor. In is connection, this study aims to measure the impact of switching barrier on customer loyalty. A new conceptual model of customer loyalty in telecommunication industry is developed using seven dimensions as the factors relate to switching barrier which can be made impact on customer loyalty. Those are Loss cost, Adoption cost, Move in cost, alternative attraction, Interpersonal relationship, Social Ties & Value Congruency. Researcher has used a descriptive research design for this research and it has been used random sampling method to gather data from 100 respondents. The questionnaires were distributed among them and the results were analyzed based upon the proposed research questions and hypotheses, and finally the conclusions and implications were made. The results indicate that all the factors are related to the positive impact on customer loyalty
Impact of Web Quality on Consumer’s Online Purchase Decision with Special Reference to Online Shopping Market in Sri Lanka.
(Department of Marketing Management, University of Kelaniya, 2017) Aponso, G.D.R.; Kumara, W.D.
This study examines the impact made by the web quality on the consumer’s online purchase decision with special reference to online shopping market in Sri Lanka. Dimensions of Web quality model (usefulness, ease of use, entertainment and complimentary relationship) identified as independent variables and online purchase decision identified as dependent variable. A quantitative and descriptive research design was followed, and 200 responses were collected through self-administered questionnaires from local online shoppers who live in western province in Sri Lanka. The findings proved that there exists a moderately strong yet positive relationship between web quality and consumer online purchase decision. Therefore this research will give industry practitioners some insight in to the perceptions regarding the quality of web sites and how it will generate more online consumers to the business in order to allow the organizations to make changes accordingly. Therefore researcher would like to recommend for players who play their business in online shopping market to build up quality web site enhancing the usefulness, ease of use, entertainment and complimentary relationship with its consumers.
A Study of Factors influence on Night Shopping Behavior in Sri Lanka with Special Reference to Western Province.
(Department of Marketing Management, University of Kelaniya, 2017) Subasinghe, S.R.W.D.; Kumara, W.D.
Understanding Consumer shopping behavior is very difficult due to changing social, economic, and demographic background in Sri lanka. There is a tendency that consumers are willing to shop evening and night for their day to day requirements. Present study aims to identify what are the real factors that influence on night shopping behavior in Sri Lankan consumers. This study is descriptive in nature and consumer survey was conducted with the support of a questionnaire to gather necessary information. Descriptive statistical methods such as mean, median, mode and Standard deviation were used to analyze the data and for the purpose of testing hypotheses Correlation analysis was applied. Analysis was done using SPSS for windows (Version 23) .The study revealed that Location, retailer type, and related shopping activities are the major factors affecting night shopping behavior in Sri Lanka.
Studying on Factors Affecting Customer Loyalty in Motor Bicycle Market in Sri Lanka
(Department of Marketing Management, University of Kelaniya, 2017) Niluka, P.S.; Kumara, W.D.
Increasing number of motorcycle brand in circulation led to a very tight competition in the motorcycle market, particularly in the type of motorcycle. This makes the consumer faced with various choices of brands, so the motorcycle manufacturers need to know the tastes and desires of consumers to create and sell a motorcycle can be favored by consumers. The purpose of this study was to determine which factors basically affect for customer loyalty in two wheelers industry in Sri Lanka. The survey was conducted during November 2016 among the people in Colombo district using questionnaire to gather primary data. The Sample size of this survey is 100 respondents form the selected areas of Colombo district who are entitle to the age limit of 18 – over 60 and who use or has motor bicycles in Colombo Districts.. Descriptive and inferential statistical methods such as mean, standard deviation and correlation were used to analyze the data. Analyses were done using the SPSS for Windows (Version 23) software and MS Excel. The hypotheses which were tested based on the Price, Features, Performance, and Brand image and after sale services and all these hypotheses were accepted. Therefore it can be concluded that all those these factors influence on customer satisfaction and loyalty on two wheeler’s market in Sri Lanka