Browsing by Author "Khatibi, A."

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    CRITICAL FACTORS INFLUENCING STUDENTS’ ACCEPTANCE OF ONLINE LEARNING OVER TRADITIONAL METHOD: AN EMPIRICAL STUDY IN SRI LANKAN HIGHER EDUCATION
    (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017) Wijewardene, U. P.; Khatibi, A.
    The study focuses on the conceptual development of beliefs based measures in technology acceptance of online learning over traditional method, with respect to Sri Lankan higher education. This research provides valuable insights on managerial interventions, investments and controls for better organizational e-learning management that can lead to greater acceptance and effective utilization. Unlike much preceding studies that has focused on only a limited aspect of beliefs based measures, this research provides a more comprehensive conceptual structure that emphasizes the effects of various unconventional exogenous elements such as innovativeness and eco-friendliness. The research assesses the nomological validity of the conceptualization by integrating the theories, technology acceptance model (TAM), theory of planned behaviour (TPB), unified theory of acceptance (UTAUT) and diffusion of innovation theory (DIT) in a voluntary environment. To produce more sturdy and innovative results, the research first confirms the influence of conventional variables on online learning acceptance. Secondly, it emphasizes the influence of newly added constructs. PhD university students in Colombo District, Sri Lanka being considered as the target population and the model of this study will be tested with a field sample of 150 students (Population is around 200). The population is stratified into 3 distinct categories (1. University of Colombo, 2. Open University, Sri Lanka 3. MSU, Sri Lanka); thereafter subjects are drawn disproportionate to their original numbers in the population. An instrument with 7-point likert scale measures, is used to obtain responses. The structural equation model is applied to analyse the relationships demarcated in the theoretical model of the study. Subsequently, the hypotheses linked with ‘‘factors associated with technology acceptance of online learning, among the PhD university students in Colombo, Sri Lanka’’ will be substantiated, by emphasising the relationship among prior factors, antecedent factors and consequent factors. The factors which are highly influential to enhance the level of technology acceptance of online learning will be filtered out at the end to allocate necessary investments.
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    The role of environmental incentives in greening the small and medium-sized enterprises: a developing economy perspective
    (An International Journal, 2021) Rajapakse, R.; Azam, S.; Khatibi, A.
    Purpose – The utilisation of market-based approaches (MBAs) than command-control approaches (CCAs) is still at the embryonic stage to stimulate the green behaviour of small and medium-sized enterprises (SMEs) in developing economies. The study aims to elucidate the association between environmental incentives (EIs), green responsiveness (GR) and environmental performance (EP). Design/methodology/approach – A quantitative dominant research design is adopted with qualitative support. The study model is developed by integrating legitimacy theory (LT) and the natural resource-based view (NRBV). The cross-sectional data were gathered from the upper echelon of 395 SMEs in Sri Lanka, and 10 subsequent interviews were conducted. The partial least squares approach of structural equation modelling (PLS-SEM) was used to evaluate the hypothesised relationships. Findings – The results found evidence to demonstrate that EIs positively link with GR and EP and GR mediates this association. Further, the study revealed that although MBAs are established, the SME sector is less aware of EIs such as tax concessions, tax reliefs, low interest, soft loans and discounts on eco-materials. Practical implications – The results provide valuable insights to enhance environmental sustainability. The owners of SMEs should strategically use environmental inducements to overcome resource poverty to engage in green practices. The regulators and policymakers should develop the incentive policies and provide the mechanisms to disseminate the required skills and technologies to SMEs. Originality/value – According to the authors’ best knowledge, this is one of the pioneering empirical studies on EIs, GR and EP with mediating effects in Sri Lanka.