Browsing by Author "Jinadasa, W.W.M.P.K."

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Quality and relevance of media higher education in Sri Lanka: a communication perspective
(University of Kelaniya, 2008) Rajapaksha, C.; Rupasingha, W.; Jinadasa, W.W.M.P.K.
A study of the application of the Community Radio in the Sri Lankan Perspective; Based on Kothmale Community Radio
(Research Symposium 2010 - Faculty of Graduate Studies, University of Kelaniya, 2010) Jinadasa, W.W.M.P.K.; Rajapaksha, S.; BandaraHerath, D.; Somorathne, D.; Jayasekara, D.
The objective of this study is to analysis of the impact of the Kothmale Community Radio towards its community. Problem is that why does community radio not function properly and what are the consequences that lead to collapse the Community radio. The Hypothesis The principle of the community radio has not been appropriately established. This study was carried out during the period of in 2010. Methodology has consisted both quantitative and qualitative approaches. In this, it was used survey study consisting 250 questionnaires, for Kothmale and villages which are closely situated behind the community radio. Participatory observation and interviewing were used as the qualitative tools. Findings reveal that at the early stage there was a great impact upon its community. In comparison to its beginning there is no consequential participation of the rural community for the radio and in return no greater advantage upon the rural mass at present. Nowadays, the impact of the national radio channels has been a wide practice rather community radio. No community participation as emphasized in its principle for the development of the community while, bigger political interferences which are channeled through the top to down political higherachy.
A study of the changing pattern of book- readership and the impact of media usage towards it
(University of Kelaniya, 2008) Jinadasa, W.W.M.P.K.; Jayawardana, M.A.M.D.; Ghanarathna, A.M.T.; Jeewani, L.G.H.; Sammani, B.G.E.
While, print media is the olderest form of mass communication, book readership has been threatened with the demanding use of mass media. The relationship between mass media usage and book readership is examined. Do the habit of reading books drop off with the increasing usage of mass media? The usage and significance of the book should be everlasting, while other modes of mass communication are increasing in their demand. A survey study with an informal interview and participatory observation method is used to evaluate the relationship between contemporary usage: of mass media and readership of book with special attention to the state literary festival2008, which is going to be conducted in Kaburupitiya, Matara, Sri Lanka.
The Study of the potentials of Folk-Media performance as a form of effective communication in community mobilization
(University of Kelaniya, 2006) Jinadasa, W.W.M.P.K.
The major function of the community development programme is to build up awareness and empower the community in order to achieve the objective. So far the most common methodology has been discussion, dialogue and lecture programme with the system of small-group communication. This type of communication is known as Praja Sabha, Sanwardhana Sabha, Grammiya Sabha…. Within development programmes. The historical origin of this system is also interesting. In the past in Sri Lanka we hear of the systematic use of Wel Sabha, Wariga Sabha,Wau Sabha… as a method of small group communication.This method has been in use in Sri Lanka over long period of time and today it seems appropriate that we should move in to a more effective alternative media of communication. It seems appropriate that we make use of features of Performance Arts which are available in the Traditional Folk- Media such as Vocalization, Instrumentalization, Dancing, and Dramatization which are prevalent in rituals and folk-lore. Development messages can be communicated effectively through the use of Kavikolaya, Adaberaya (Drumming), ritual forms of chanting, Panchaturya Vadanaya, Mask dancing and Devil Dancing. This type of presentation is more attractive as well as emotionally touches the audience. It also embodies variety of Rasa such as humor, Heroism, Erotic and Fantasy and variety of feelings. A broad change can be effected by the activization of Performance Arts in case of mobilization programmes. This could be made use of as a new methodology and a systematic approach in community participation. Such programmes can be organized with the participation of Traditional Folk-artists as well as enthusiastic youth of the areas. This pilot test was done covering 28 villages in the Rasnayakapura Divisional Secretary area. It was tested on 24 instances by Intermediate Technology Development Group (I.T.D.G)in the Community Governance Programme as a tool of Community Mobilization from 31st July 2004 to 1st July 2005.
The use of traditional forms of communication for rural community development programmes in Sri Lanka
(2010) Jinadasa, W.W.M.P.K.