Browsing by Author "Jayasinghe, J. A. S. C."

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    Impact of Green Attributes on Revisiting Intentions of Tourists in Sri Lankan Hotels: The Mediating Effect of Overall Satisfaction
    (Department of Marketing Management, University of Kelaniya, Sri Lanka., 2021) Jayasinghe, J. A. S. C.; Weerasekara, W. M. T. K.
    In the Sri Lankan context, the publicly available research has not addressed precisely the relationship between green attributes and revisiting intentions so far. Therefore, this research mainly aimed to study the impact of Sri Lankan hotels’ green attributes on tourists’ revisiting intention. Besides how these said attributes affect overall satisfaction, and mediation role of tourists’ overall satisfaction on revisiting intention was also investigated. The present research is a positivistic study, and a survey was conducted based on a convenience sample selected from foreign and local tourists who had experience in hotels offered green attributes. The data were analyzed by two path models using AMOS 23. Findings show that some of the green attributes positively impact revisiting intentions, and some of the green attributes positively impact overall satisfaction. Furthermore, the overall satisfaction mediates the relationship between organic foods and revisiting, and also the relationship between water-saving attributes and revisiting intentions. These findings will help academics understand the theoretical relationships and for hoteliers to launch innovative and profitable green practices.
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    The Impact of Negative Brand Experience on Brand Avoidance with the Mediating Effect of Negative Emotions: Evidence from the Sri Lankan Mobile Telecommunication Sector
    (Department of Marketing Management, University of Kelaniya, Sri Lanka., 2021) Amarasinghe, D. P.; Jayasinghe, J. A. S. C.
    A knowledge gap existed in the light of available literature due to a lack of comprehensive understanding and conflicting viewpoints regarding negative brand experience and brand avoidance. This research aims to investigate the impact of negative brand experience on brand avoidance in the Sri Lankan mobile telecommunication industry. Further, it investigates the impact of negative brand experience on negative emotions, negative emotions on brand avoidance and examines the mediating effect of negative emotions in the relationship. This research is a positivistic study done using a questionnaire in selected urban areas based on a convenience sample of 120. A SEM model was used to analyze the data based on SPSS and Amos 23. The research bridges the theoretical gap that existed due to unawareness of simultaneous effects of negative brand experience and negative emotions on brand avoidance in the Sri Lankan context. Findings indicate that negative brand experience positively affects brand avoidance, while negative emotions also positively affect brand avoidance. Further, it realizes that negative brand experience has no significant effect on negative emotions. Finally, the research found that negative emotions have no mediating effect on the relationship between negative brand experience and brand avoidance.