Browsing by Author "Jambulingam, Manimekalai"

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A Bibliometric Analysis on Sustainability in Business Ethics: The Global Trend in Scopus Database (2004-2020)
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Jambulingam, Manimekalai; Jen Ling, Gan
In this century, the word "sustainability" and "Business Ethics" have been spoken widely in business ethics field. Business ethics comprises two words: "business" and "ethics", which cover the areas of moral principles, beliefs, values, culture, governance issues and a code of conduct for business. Over the decades, researchers have been conducted to various studies on business ethics, as well as to investigate the importance of business ethics. However, the global trend of this area received limited attention, particularly through the method of bibliometric analysis. Hence, the purpose of the study is to evaluate global research in form of bibliometric analysis of business ethics and its growth of publications from 2004 to 2020 from Scopus database. Bibliometric analysis is believed that it can contribute in the way of suggesting future directions for the scholars in the particular discipline. This study used VOS Viewer to analyze and visualize the global research trend on 'Sustainability in Business Ethics' in analyzing the bibliographic data. Bibliometric maps were retrieved from VOS Viewer. In this study, the research details such as coauthorship, leading countries in the research, top scholars and leading key words of business ethics related studies are analyzed and included. The number of publications has been escalating steadily since 2011. The United States and United Kingdom were the leading countries among the affiliated countries. Two of the leading universities were from the world's top 100 universities, which calling for more attention from the universities to study or explore about Sustainability in business ethics context. The study contributed insights of business ethics related areas to the academics for further research This paper can be beneficial for academicians, organizations, and business policymakers in understanding the global trend of 'Sustainability in Business Ethics' besides discovering the future directions and opportunities for future studies.
Disentangling Organizational Challenges and Change in a Pandemic through Design Thinking
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Xavier, Jesrina Ann; Jambulingam, Manimekalai
The advent of design thinking as a tool for innovation and problem solving has led to its adoption in a range of organizations, especially during this Covid19 pandemic. While proponents of design thinking continue to focus on the principles and practices of their method, little is known on the how its method can be used to disentangle and manage organizational challenges due to the effects of the Covid19 pandemic. This paper provides a unique viewpoint into the process taken by one small and medium enterprise (SME) in Malaysia, in embracing organizational change to sustain and expand its business during a pandemic. It is pertinent to note that single cases can enable the creation of more complicated theories than multiple cases, because single-case researchers can fit their theory exactly to the many details of a particular case. Thus, a single case study may bring an important contribution to theory development if the particulars of the case are seen as opportunities to make further adjustments in an already crystallized understanding of reality.Design thinking, by virtue of being oriented toward solving complex problems was implemented in this SME through its five steps; empathy, define, ideate, prototype and test. Firstly, this paper identifies and defines the challenges faced by this SME, through empathy. Secondly, ideation was carried out through the divergent and convergent process. Soon after, a prototype with is presented. Finally, testing is done with a change management plan. This paper introduces a conceptual framework mapping the design thinking process with Lewin's three stages of change model with design thinking for problem solving in SMEs. Lewin's change model comprises of three stages, known as; unfreezing, changing and refreezing. The conceptual framework will present the consolidation of; (1) design thinking's step on empathy and define with Lewin's change model of unfreezing, (2) design thinking's step on ideate and prototype with Lewin's change model of changing, and (3) design thinking's step on testing with Lewin's change model of refreezing. The novelty of this paper is the detailed theoretical contribution towards Lewin's change model and the practical contribution of the application of design thinking in solving problems, especially during a pandemic. Since this paper is using a single casestudy, it does not lead to a statistical generalization. However, the findings of this single case study can be seen as a preliminary step in the process of building a general theory, containing propositions supposedly applicable to a population of similar cases.
A Global Research Trend on Franchisee in Franchising Literature: A Bibliometric Analysis
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Bui, Thi Thao Hien; Jambulingam, Manimekalai
Franchising has become a worldwide international business activity. Companies have tried to move from conventional business models to multinational ones since the beginning of the twenty-first century in order to leverage their profitable performance and improve their competitive edge, and franchising is the best method for businesses to broaden into new areas. Franchisees play an important role in supporting franchise companies in expanding into new markets by providing valuable resources. The aim of this paper is to provide an overview of academic research on franchisees in the franchise literature. An extensive bibliometric analysis, including a bibliometric performance analysis and a graphic mapping of the references in this area, was carried out to achieve this. Journals, documents, authors, organizations/ institutions, and countries are the subject of this research investigation. The research employs a variety of bibliometric metrics, such as the number of publications and citations to conduct the franchisee research. In addition, the VOS viewer is used to graphically map the bibliographic content. The graphical analysis use of co-citation, bibliographic coupling, and keyword co-occurrence. The findings of both analyses are consistent, indicating that the United States is the most influential country in franchisee research, as it is home to the most influential authors and institutions in the field. Furthermore, the field's global growth has been observed and is expected to continue. Prior to comprehensive research on franchisee personalities and entrepreneurship, the early foundations of this research field were anchored in the adjacent body of franchisee literature from other disciplines such as marketing and management, which focused on franchisor-franchisee interaction. Apart from influential conceptual papers and literature reviews that helped to integrate the field's knowledge base, the majority of foundational papers examined the consequences, relationships, transaction costs, and effect of franchise management strategies on franchisee efficiency, as well as franchisee success or failure. The analysis implication adds to the understanding of franchisees and their relations to various topics, allowing researchers to do new studies on the franchisee topic.
Smartphone Market Share Quandary: The Influence of Brand Familiarity, Perceived Quality, and Extrinsic Attributes on Perceived Risk
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Ismail, Nurlida; Jambulingam, Manimekalai; Sheng, Ng Yinn
In recent years, smartphone industry has grown remarkably, and smartphone has become an indispensable device that acts as a medium of communication, information, and entertainment. However, due to the availability of a variety of brands, the competition to maintain and acquire customers is getting more and more intense in the saturated smartphone market. Smartphones users tend to change their smartphones regularly. Therefore, maintaining existing consumers has been a demanding task for smartphone manufacturers. The volatility of smartphone market share in the last decade has erupted to such an extent that most manufacturers, brand leaders included, cannot afford to ignore them. The smartphone market has evolved dramatically whereby building brands has been an important conduit and communication platform for conserving relationships between consumers and organizations. Does brand matters? Is there a difference in consumers' perception of risk amongst competing brands? Hence, the aim of this exploratory study is to examine factors affecting perceived risk and the different effect perceived risk has on brands. The study investigates the structural relationship between brand familiarity, extrinsic attributes, perceived quality, and perceived risk. It also investigates the mediating role of perceived quality in the relationship between brand familiarity and extrinsic attributes with perceived risk. The study adopted the quantitative method, and a selfadministered questionnaire was utilized to collect data from 412 participants between the age of 18 to 30 years and their responses were analyzed by using Statistical Package SPSS) and Partial Least Squares (PLS)method. The study revealed that brand familiarity, external attributes, and perceived quality have effects on perceived risk for smartphone users. In addition, it also showed that perceived quality partly mediates the connection between brand familiarity and perceived risk. This paper adds significant contributions to the existing academic literature as well as assists the marketers' understanding and knowledge of the purchase behavior of smartphone users which could be useful for risk reduction techniques that conform to the preference of smartphone users.