Browsing by Author "Gunasekara, K.D.H."

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Impact of Banking Services on Deposit Mobilization in Sri Lanka
(19th Conference on Postgraduate Research, International Postgraduate Research Conference 2018, Faculty of Graduate Studies,University of Kelaniya, Sri Lanka, 2018) Gunasekara, K.D.H.
Deposit mobilization is the main function of financial institutions, where it is dominated by the banks. It is a process of collecting cash from public through their current, savings and fixed accounts and other specialized schemes, by financial institutes. Generally acknowledged that banks are service oriented organizations and the quality service delivery can affect all the activities that a bank performs. The quality of banking services mainly depends on several factors as, Branching Policy: the expansion of banking facilities and when providing facilities, accessibility is also an important factor, innovative approaches, interest rate policy, more incentives to depositors, more incentives to bank employees when achieving targets on deposit mobilization, training for bank employees and expansion of infrastructure ensure the quality service. Therefore, to assess the impact of banking services on deposit mobilization, the study was employed descriptive statistics, comparison of means and regression analysis. There were 120 respondents have been selected as the sample, by following stratified random sampling method, where Dutugemunu Street-Dehiwala (urban area), Mandawala-kirindiwela (rural area) and Ihala Biyanwila-Kadawatha (semi-urban area) were selected as the sample areas. The research was mainly based on primary data and questionnaires were carried out to obtain primary data. Banking services factor was measured by employing four sub-factors and Likert Scale Five Model has been used to rank the importance of the sub-factors. The study indicates that there is a positive strong correlation between two variables (0.899) and. ꞵ value of the independent variable is 2408.73 and it further indicates, any type of banking service improvement affects to increase deposit amount (Dependent Variable) by Rs. 2408.73 and it is significant by the 5% significant level. Among demographic variables, gender, occupation, education level, income, living area significantly affect for the deposit mobilization (P< 0.05). According to the mean comparison, respondents in both rural and semi-urban area believe that low service charges is the most important sub factor and respondents in urban areas, rank the sub factor: (24x7) service and anywhere connectivity as the most important. According to the analysis, it shows that there is a positive and significant impact of banking services on deposit mobilization decisions of people. Also the residence area is a decisive factor which affects the deposit mobilization decisions of banking customers in Sri Lanka. Therefore, it is useful to consider highly about the quality of the banking services and residential area when implementing strategies to increase deposit mobilization
Impact of Banking Services on Deposit Mobilization in Sri Lanka
(19th Conference on Postgraduate Research, International Postgraduate Research Conference 2018, Faculty of Graduate Studies,University of Kelaniya, Sri Lanka, 2018) Gunasekara, K.D.H.
Deposit mobilization is the main function of financial institutions, where it is dominated by the banks. It is a process of collecting cash from public through their current, savings and fixed accounts and other specialized schemes, by financial institutes. Generally acknowledged that banks are service oriented organizations and the quality service delivery can affect all the activities that a bank performs. The quality of banking services mainly depends on several factors as, Branching Policy: the expansion of banking facilities and when providing facilities, accessibility is also an important factor, innovative approaches, interest rate policy, more incentives to depositors, more incentives to bank employees when achieving targets on deposit mobilization, training for bank employees and expansion of infrastructure ensure the quality service. Therefore, to assess the impact of banking services on deposit mobilization, the study was employed descriptive statistics, comparison of means and regression analysis. There were 120 respondents have been selected as the sample, by following stratified random sampling method, where Dutugemunu Street-Dehiwala (urban area), Mandawala-kirindiwela (rural area) and Ihala Biyanwila-Kadawatha (semi-urban area) were selected as the sample areas. The research was mainly based on primary data and questionnaires were carried out to obtain primary data. Banking services factor was measured by employing four sub-factors and Likert Scale Five Model has been used to rank the importance of the sub-factors. The study indicates that there is a positive strong correlation between two variables (0.899) and. ꞵ value of the independent variable is 2408.73 and it further indicates, any type of banking service improvement affects to increase deposit amount (Dependent Variable) by Rs. 2408.73 and it is significant by the 5% significant level. Among demographic variables, gender, occupation, education level, income, living area significantly affect for the deposit mobilization (P< 0.05). According to the mean comparison, respondents in both rural and semi-urban area believe that low service charges is the most important sub factor and respondents in urban areas, rank the sub factor: (24x7) service and anywhere connectivity as the most important. According to the analysis, it shows that there is a positive and significant impact of banking services on deposit mobilization decisions of people. Also the residence area is a decisive factor which affects the deposit mobilization decisions of banking customers in Sri Lanka. Therefore, it is useful to consider highly about the quality of the banking services and residential area when implementing strategies to increase deposit mobilization
Impact of the Residential Area of Banking Customers on Deposit Mobilization Decisions in Sri Lanka
(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Gunasekara, K.D.H.
Deposit mobilization is the main function of financial institutions, and is dominated by the banks. It is a process of collecting cash by financial institutes from the general public through their current, savings and fixed accounts and other specialized schemes. The said process is executed and formulated by the banking customers. Even though, there were many empirical studies about the factors affecting deposit mobilization, less consideration has been paid to determine how the residential area of the banking customers affect deposit mobilization decisions. These customers can be categorize into three main administrative sectors in Sri Lanka, namely urban, rural and semi-urban. Their perspectives on deposit mobilization decisions could be differed according to their residential area. The study used descriptive statistics, comparison of means and chi-square test to assess the impact of the residential area, on banking customers’ deposit mobilization decisions. There were 120 respondents who were selected as the sample, by following stratified random sampling method, while Dutugemunu Street-Dehiwala (urban area), Mandawala-kirindiwela (rural area) and Ihala Biyanwila-Kadawatha (semi-urban area) were selected as the sample areas. The research was mainly based on primary data and questionnaires were used to obtain primary data. This study was based on five determinants, namely, deposit interest rate, security, branch expansion, services, technology and awareness. According to the mean comparison, both the urban and semi-urban people ranked the branch expansion factor, as the most important factor which decided the deposit mobilization, whereas the rural people ranked services factor as the most important factor. Among demographic variables, gender, occupation, education level and income significantly affected deposit mobilization (P< 0.05). H1 hypothesis of the study has assumed a significant relationship between residential area and deposit mobilization. Hypothesis was tested using chi-square test and it further revealed that, there was a significant relationship between residential area and deposit mobilization (P<0.05). This implicates strong evidence to reject the null hypothesis and accept the H1 hypothesis. Thus, residence area is a decisive factor which affects the deposit mobilization decisions of banking customers in Sri Lanka.
Trends and Determinants of Ageing Population in Global and Sri Lanka
(Social Statistics Students’ Association, Department of Economics, University of Kelaniya, Sri Lanka, 2016) Gunasekara, K.D.H.