Browsing by Author "Berislav, A."

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    Importance of social media in destination marketing: theory and practice
    (2016) Berislav, A.; de Alwis, A.C.
    Changing economic conditions, new ways of tourist behaviour and especially Internet technologies are likely to cause the emergence of new or growth of existing tourism market. Social media plays a significant role in many aspects of tourism, especially in information search and decision-making process, destination promotion and in focusing on best practices for interacting with tourists. It can be defined as a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content in destination marketing. In a time of economic recession, social media are having more important role as an element of destination organisation (DMO) marketing strategy when public sector decreases in their funding. According to the literature review, authors developed detailed typology of social media for the purpose of this study (social networks, social commerce, blogging, video and photo sharing, mobile apps, etc.). Empirical research will present qualitative and quantitative understanding of current use of social media on a sample of Croatian tourism destinations and tourists. The study will also show thedifferencein the number ofsocial media techniques used by DMO, as well as thegreat diversityin the useaccording to the geographicarea. Also, the paper will present future directions and suggestions which could develop e-promotion strategies in destination marketing.
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    The Influence of E-HRM on Modernizing the Role of HRM Context
    (Economies, 2022) De Alwis, A.C.; Berislav, A.; Marko, S.
    Human Resource Management (HRM) practitioners must play multiple roles to achieve both functional and organizational objectives. In the current business environment, Electronic Human Resource Management (E-HRM) is a pervasive application of Information Technology (IT), and its global adoption is now widespread. This study’s primary objective is to determine the effect of EHRM implementation in Sri Lanka on the evolving HRM function. The study employed a qualitative methodology. On the basis of prior research, a study framework was formulated. After collecting the findings, the researcher analyzed the data using the study framework. To answer the research question and attain the research objectives, the researcher compared the theory to the findings during the analysis. The researcher determined that HRM was unfamiliar with E-HRM applications but was utilizing E-HR tools in their daily operations. According to the study, HRM places a greater emphasis on administrative tasks. The greatest benefit of implementing E-HRM practice is that it liberates HRM from intermediary roles, allowing them to focus on strategic planning in HR organizations and transforming HR practitioners from administrative paper handlers to strategic planners.