Recent Submissions
Item type: Item , Prevention of adolescent pregnancy: An analysis of awareness of healthcare education among adolescents for prevents adolescent pregnancy in Sri Lanka.(LAP LAMBERT Academic Publishing., 2026) Rodrigo, M.; Darshani, R.K.N.D.; Dissanayake, C.Item type: Item , The Role of Product Packaging in Influencing Patients' Buying Behaviour: Evidence from the Sri Lankan Ayurveda Sector(10th CIPM International Research Symposium – Sri Lanka, 2026) Kariyakarawana, M.H.G.; Darshani, R.K.N.D.Packaging plays an important role in protecting product quality, providing essential information and influencing purchasing decisions within the healthcare sector. While global pharmaceutical and herbal industries have adopted advanced packaging technologies and standards, Ayurveda product packaging in Sri Lanka largely remains traditional. With the rapid growth of the Ayurveda industry and increasing patient awareness regarding safety, hygiene, environmental sustainability and product information, understanding the role of packaging has become increasingly important. Therefore, this study examined the relationship between Ayurveda product packaging and patients’ buying behaviour in Sri Lanka. A quantitative research approach was adopted, and primary data were collected using a structured questionnaire with a five-point Likert scale. The study focused on patients purchasing Ayurveda products from registered Ayurveda pharmacies in selected Divisional Secretariats of the Puttalam District. The packaging dimensions examined were package design, packaging technology, packaging standards and package convenience. Existing local packaging practices and international packaging trends were reviewed through the literature, while additional insights were obtained from participants’ open-ended responses. The findings revealed that Ayurveda product packaging dimensions were significantly associated with patients’ buying behaviour. Packaging characteristics such as clear information, safety, convenience, hygiene and attractive presentation were found to influence purchasing decisions. Participants also highlighted concerns regarding inadequate labelling, poor sealing methods and contamination risks in some locally packaged products, while expressing a preference for environmentally responsible and technologically improved packaging solutions. This study contributes to the limited literature on Ayurveda product packaging in Sri Lanka and provides practical implications for manufacturers, healthcare professionals and policymakers. Improving packaging practices may strengthen patient confidence, enhance product safety and support the sustainable development of the Sri Lankan Ayurveda industry.Item type: Item , Creative Product Marketing Strategies in Popularizing Herbal Cosmetics among Herbal Cosmetic Users of the Working Population in Sri Lanka: An Empirical PLSSEM Analysis(10th CIPM International Research Symposium – Sri Lanka, 2026) Wayisa, M.H.F.; Darshani, R.K.N.D.The growing consumer preference for natural, safe, and environmentally sustainable personal care products has accelerated the demand for herbal cosmetics worldwide. In response to increasing market competition, herbal cosmetic manufacturers are required to adopt creative marketing strategies that effectively enhance consumer awareness, trust, and product acceptance. This study examines the influence of creative product marketing strategies on the popularization of herbal cosmetics among herbal cosmetic users within the working population of Sri Lanka. Specifically, the study investigates the effects of promotion strategies, products diversification, quality assurance, distribution strategies, and integrated marketing communication on herbal cosmetic popularization. A quantitative research approach was employed, and primary data were collected from 384 herbal cosmetic users through a structured questionnaire. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The findings reveal that integrated marketing communication (β= 0.278, p < 0.001), quality assurance (β= 0.277, p < 0.001), promotion strategies (β= 0.178, p < 0.003), and product diversification (β= 0.141, p < 0.009) have significant positive effects on the popularization of herbal cosmetics. In contrast, distribution strategies (β= 0.034, p = 0.538) were found to have no significant influence. The structural model demonstrated substantial explanatory power, accounting for 66.7% of the variance in herbal cosmetic popularization (R2 = 0.667). The findings suggest that communication effectiveness, product quality assurance, promotional creativity, and diversified product offerings are critical drivers of herbal cosmetic acceptance among Sri Lankan consumers. The study contributes to marketing literature by extending understanding of creative marketing strategies in the herbal cosmetics industry and provides practical insights for marketers seeking to strengthen consumer engagement and market penetration in emerging markets.Item type: Item , An Exploration of the Determinants of Purchase Intention Towards Organic Cosmetic Care Products Among Sri Lankan Consumers(10th CIPM International Research Symposium – Sri Lanka, 2026) Mohanachanthiran, N.P.; Darshani, R.K.N.D.This study examines the factors influencing customers’ purchase intention towards organic cosmetic care products in Sri Lanka. Growing concerns about health, environmental sustainability, and the side effects of synthetic cosmetics have increased interest in organic cosmetic products. The study focuses on five key factors: attitude toward green cosmetics, product knowledge, health consciousness, social influence, and past experience. A quantitative research approach based on the Theory of Planned Behaviour was adopted. Data were collected using a structured questionnaire distributed among consumers in the Trincomalee District. The findings indicate that attitude toward green cosmetics, health consciousness, social influence, and past experience positively influence purchase intention of organic cosmetic care products, with that health consciousness and attitude showing the strongest effects. However, knowledge in organic cosmetic care products not impact on the purchase intention according to the findings. The study highlights the importance of consumer education, product quality assurance, and effective marketing strategies in promoting organic cosmetic products. Recommendations are provided for manufacturers, marketers, and policymakers to strengthen consumer confidence and increase the adoption of organic cosmetics in Sri Lanka.Item type: Item , From Awareness to Purchase: Understanding the Drivers of Consumer Purchase Intention toward Organic Greenhouse Products in Sri Lanka(10th CIPM International Research Symposium – Sri Lanka, 2026) Ekanayake, E.M.N.K.; Darshani, R.K.N.D.This study investigates the key drivers influencing consumer purchase intention toward organic greenhouse products in Sri Lanka and identifies strategies to improve their popularization and acceptance among consumers. Growing concerns regarding food safety, environmental sustainability, and health consciousness have increased consumer interest in organic agricultural products. However, despite the potential benefits of organic greenhouse products, their market penetration remains relatively low in Sri Lanka. Therefore, this study examines the influence of consumer attitudes, peer influence, government commitment, media influence, and product packaging on purchase intention toward organic greenhouse products. A quantitative research approach was adopted, using cross sectional survey design, and primary data were collected from 384 consumers purchasing organic greenhouse products in the Matara District, through a structured questionnaire. Partial Least Squares Structural Equation Modelling (PLS-SEM) was employed to analyze the data. Reliability and validity assessments confirmed the adequacy of the measurement model, while the structural model demonstrated satisfactory explanatory power (R2=0.743). The findings revealed that peer influence was the strongest predictor of purchase intention, followed by product packaging, government commitment, and media influence. Consumer attitude also showed a positive relationship with purchase intention, although its influence was comparatively weaker. The results indicate that consumers in Sri Lanka are strongly influenced by social networks, institutional support, and product presentation when making purchasing decisions regarding organic greenhouse products. The study contributes to the growing literature on sustainable consumption by providing empirical evidence from a developing country context. Practical implications suggest that policymakers should strengthen certification systems and public awareness programs, while marketers should focus on packaging innovations and social influence strategies to enhance consumer acceptance of organic greenhouse products. Practical implications suggest that policymakers should strengthen certification systems and public awareness programs, while marketers and producers should focus on packaging innovations, social influence strategies, and digital promotional activities to enhance consumer acceptance and promote the widespread adoption of organic greenhouse products in Sri Lanka.