Semiotics of the language used in Commercials

Abstract

Here we study regarding the semiotics contained in the language of advertising. An advertisement is a marketing tool which has rapid increase within present commercial world. In that the television is a media which advertises more and more advertisements in this study we try to study regarding the semiotics in the language of television advertisements. Also we try to study the behaviors of consumers in the bind process and television. Also we try to study the behaviors of consumers in the bind process and television advertisement. In that we draw our attention towards the thinking process of a consumer using his or her unconscious taste and their ideologies. There fore we draw our attention towards the semiotics contained in the language of advertisement while studying the taste, dislikes of the target group with a study of the behaviors of cultural discourse, Personal discourse and social discourse and execution of cultural ideology, economical ideology and social of colours, backgrounds, music, live animations, special tricks, costumes, use of voice. Also we study about the specialties of the language of advertising in a cultural and inter cultural perspective. We used the method of content analysis in this study. This study was based on 18 selected advertisements from telecommunication companies such as Lankabell, Mobitel, Dialog and Airtell in the year of 2011 in our analysis. Collected data from 100 number of data contributors under random sample method. The analysis was based on quantitative and qualitative methods. Additionally we collected data using interviews. The main conclusion of this study is that the semiotics in the language of advertisements has a strong impact in the attraction of consumers. We need to draw our attention to the words we use in advertisements. We can use the language of advertisements in the development of attitudes. This will have another benefit of social assistance from advertising.